Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Publicis Groupe bets on Marcel as its future professional assistant
Publicis Groupe’s Chairman & CEO, Arthur Sadoun, announces the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe. After the […]
Mars makes new appointments to boost its focus on digital innovation and growth
Mars, Incorporated announced today two important hires as the business accelerates its focus on digital innovation and growth. Mars CEO and President, Grant F. Reid: Digital is changing the way […]
Alexis Bonte, partner with Whyttest, Romanian video games’ and software apps’ testing company
One of the most prolific investors in Romanian start-ups, Alexis Bonte is, starting this year, partner with Whyttest, Romanian company specialized in testing video games and software apps. Whyttest, which […]
Cannes crepêrie Les Fistons increases its footfall by 426% by using targeted mobile ads
On Saturday 17th June 2017, using only mobile advertising technology, video intelligence helped a local crepêrie increase its footfall by over 400% in Cannes, with queues of locals arrived to […]
Romanian Patients College Association to develop a digital platform to manage Romanian patients’ records
Romanian Patients College Association will develop a digital platform to manage Romanian patients’ records, in partnership with DB Global Technology. Thousands of Romanians need to access medical services for emergencies, […]
PHD partners with Cannes Lions to launch festival bot for Messenger
Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans […]
ROADS: Romanian online ad market in 2016 grew 22%, to €41M
The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
IAB Europe elected a new Board of Directors
Last week, the members elected their new Board of Directors and IAB Europe is announcing the new configuration of the board: Henk van Niekerk, Senior Vice President Publishers and Ad Networks, AOL Nigel […]
Lucia Antal, Marketing Director Pro TV, to represent Romania in I-jic’s board
Lucia Antal, Marketing Director Pro TV, will represent Romania in the board of I-jic, the international organization of audience measurement associations. Lucia was elected member in the board of International Joint […]