Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]
5Gum has a 5City on Facebook, from SeniorHyper
SeniorHyper developed the newest Facebook app for 5Gum brand. 5City (City of Senses) appears as a normal step in 5Gum’s communication evolution. Together with SeniorHyper, we set the basis for a […]
Alex Visa takes over as Interaction Director at GroupM Interaction
GroupM Romania expanded its senior team by appointing, starting July, Alex Visa as Interaction Director at GroupM Interaction (GMI) – digital division of GroupM Romania that offers research, commerce, tech […]
Romanian ABC wants to became a public utility NGO
BRAT, the Romanian ABC, is working towards obtaining the status of NGO of public utility, with the members of the association deciding to take this action after the association continued […]
BRAT: Romanian women use internet more than men
According to SATI and SNA Focus – 2 BRAT studies, Romanian women use internet more than men, with over 54% pages viewed online being seen by women. Women also represent […]
SEM Days offers over 30% discount for tickets until end of July
SEM Days, the only SEO and PPC event in Romania dedicated to managers, will reunite, on September 18-19, local and international specialists within the industry, entrepreneurs, marketing managers, social media […]
Internetics 2013 opened for entries and announced jury’s componence
The Institute is preparing for Internetics 2013 and announced the start of the entry period (July 17th – August 30th) for the event scheduled to take place in October, in […]
Lidl Romania makes online barbecue, on its Live Social Grill
Lidl Romania is barbecuing online on July 15-18, thought the Facebook app Lidl Live Social Grill. The novelty of the campaign consist in a “live streaming” component that allows seeing, […]
GfK study: When it comes of gadgets, Romanians prefer to buy the new ones
Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]
GfK follows the complete route of the modern buyer, online and offline
GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyses for the first time consumers’ conduit in an integrated manner, both online and offline, during the entire process of making a […]