Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Romanian tabloid ceases to appear in print
Romanian Cancan tabloid title ceases to appear in print, as part of group’s business reorganization that focuses on making investments exclusively on TV and online, Mediafax writes. According to the […]
Romanian state TV changed the members of its Board of Directors
The Administration Council at Romanian State TV (TVR) approved, during a session, the change of the members part of the Board of Directors. The decision was made following a proposal made […]
Initiative: 10% of consumers influence the buying decisions of the others
10% of consumers are the ones that are influencing the buying decision for the other consumers, being “top influencers”, with 50% of them getting to recommend products or services online […]
Pro TV – $67M business in 2012, at the end of S1
ProTV SA, leader on Romanian TV market, reported, for S1 2012, a turnover of $67.5M, with an operational profit of $7M, Mediafax writes. During Q2, company’s turnover – that includes […]
Tetra Pak and some of BBDO Romania’s agencies developed a campaign promoting milk
Tetra Pak and BBDO Romania’s agencies – Graffiti PR, Kaleidoscope Proximity and Media Direction – developed the “Yes, Milk!” campaign, that brings a new approach about milk. Running under the […]
Zelist Monitor monitors also the online press comments
Starting July 26th, Zelist Monitor added to its over 140,000 online monitoring sources also the comments from 13 online press sources, such as: capital.ro, adevarul.ro, evz.ro, ziuaveche.ro, mediafax.ro, jurnalul.ro, hotnews.ro, gandul.info, […]
New Beck’s Green Lemon design, communicated trough an AR app created by Mobile Works
Mobile Works made an AR app, part of the campaign to promote new Beck’s Green Lemon design. This is for the 1st time in Romania when a brand uses AR […]
Gemius report: CEE vs. global mobile trends – keeping up not copycatting
Mobile web has arrived to CEE, with Internet users of Central and Eastern Europe browsing websites on their mobile devices with growing enthusiasm, according to “Do You CEE?” report from […]
Kaleidoscope Proximity, the result of the merger of BBDO Romania group’s agencies
BBDO Group Romania announced the merger of 2 of its agencies, Kaleidoscope and Proximity. Started in the 1st part of this year, the process also meant integration of 22 consultants […]
CohnandJansen JWT created a tutorials platform for Vodafone Romania
CohnandJansen JWT created and produced video tutorials and the campaign to communicate them, via web-banners, Facebook ads, Google ads and through Vodafone Buzz YouTube channel. The campaign ran between June […]