West Japan Railway Company and Saffron unveil brand strategy and identity, positioning Setouchi as Japan’s “Third Destination”
West Japan Railway Company (JR West) and Saffron Brand Consultants today unveiled a new brand strategy and visual identity for the Setouchi region, positioning it as Japan’s “third destination” for […]
LePub: Sven Huberts appointed Global President, Ete Davies – Global Chief Operating Officer
Recently, LePub appointed Sven Huberts as its Global President, in charge with accelerating the expansion of the creative network that has, to date, 10 hubs on 9 markets. Soon after […]
Cohn&Jansen and Napolact give “free rein to cravings” with the new Pofticios yogurt
Cohn&Jansen and Napolact build the new Pofticios starting from the real tension between children’s cravings and parents’ rules. When it comes to children’s nutrition, parents live every day between rules, […]
Georgiana Dragomir (Grapefruit): AI without design thinking remains a tool, without strategy remains an experiment
Last year Grapefruit celebrated 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Grapefruit began […]
Making Cold Visible: How Mediascope redefined Thermo Communication for Coors
Mediascope, one of Central and Eastern Europe’s leading trade-marketing and retail innovation agencies, has developed the Coors Thermo Regional Retail Toolkit, a comprehensive retail communication ecosystem designed to unlock the full […]
NYF Advertising Awards introduces 2026 Elite Global Executive Jury led by Andrea Diquez
New York Festivals Advertising Awards is proud to announce its 2026 Executive Jury, an elite panel of globally respected creative leaders selected to evaluate the industry’s most inspired and impactful […]
MullenLowe Romania to communicate Stella Artois and Corona in Romania
MullenLowe Romania expands its client portfolio after winning a pitch organized by Bergenbier S.A. for Stella Artois and Corona brands. The agency will take over communications for the two iconic […]
David Patton Takes the Helm as CEO of D&AD
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed David Patton as Chief Executive Officer, who will take up the role later this month. With senior leadership […]
Oxygen signs “For a better future. Together” – the campaign that unites the power of Vodafone and Telekom networks
Oxygen signs the campaign “For a better future. Together” for Vodafone, a very special communication project on the Romanian market, which celebrates a historic moment: Vodafone’s takeover of the Telekom […]
Pernod Ricard and Mediascope strengthen the performance of the off-trade portfolio campaigns in the autumn-winter 2025 season
After the in-store activations during the summer season, Pernod Ricard Romania and the trade marketing and innovation agency Mediascope continued to develop an extensive program of off-trade campaigns dedicated to […]