Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion
Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a Strategic Partner for China, the world’s largest […]
7 Proven Methods to Boost Your Amazon Reviews in 2021
Have you ever tried buying a gadget online? If you have, then you must have checked the reviews before making your purchase. Perhaps you asked a few of your friends […]
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Cavai, the leading conversational advertising cloud, announced the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption […]
Cheil Worldwide Espana’s Tallk app for Samsung enables ALS patients by connecting IoT and eye movement tech
Cheil Worldwide España and Samsung have launched a new app which allows Spanish-speaking ALS patients to not only keep communicating with their families, friends and careers but to control utilities […]
Cheil creates Slipper Island for Havaianas x Fortnite edition
Havaianas has announced a licensing agreement with Epic Games, operator of the Fortnite game, to launch an exclusive collection of slippers after a negotiation conducted by IMG. To launch the […]
Atlantic feels good at Ogilvy Paris
Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: “Atlantic. We feel good in your home”. The first collaboration between the brand and its new agency […]
The Digital Divide: Research reveals discord between marketers’ actions and consumers’ behaviors
The ever-evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer volume of channels and devices they need to manage. The research further highlights the […]
Admix In-Play Advertising Verified for the First Time by IAS
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad […]
Sune Sorensen directs emotional Mother’s Day brand film for Nivea
Director Sune Sorensen and agency Publicis One Touch brings us a uniquely heartfelt story for Mother’s Day – about moving back home. One of many covid related results is that […]
Miele ‘Shot on Oven’: A Campaign Where Every Line is Baked and Photographed Inside a Miele Generation 7000 Oven
Serviceplan Russia creates a unique new campaign for Miele featuring food baked with messages of love, captured by Miele’s unique Food View function. In a world first, the campaign was […]