Second life of mobile phones according to Orange, a Publicis campaign
The awareness of our impact on the planet has increased, so Orange has decided to raise awareness of the environmental impact of equipment, particularly with mobile phones, which are made […]
Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution […]
Verdes Awarded Dr. Vranjes Firenze Account
Advertising/marketing/design consultancy Verdes, has been named creative agency for Dr. Vranjes Firenze, the luxury Italian fragrance company. The agency is conducting market research to help Dr. Vranjes further refine its […]
Publicis Health UK launches unique agency offering for clients under Langland brand
Publicis Health UK recently unveiled its new agency offering spanning the four interconnected disciplines of Clinical Trial Experience (CTE), Medical Strategy & Education (MSE), Public Relations & Policy (PRP), and […]
Niklas Bakos, CEO at Adverty: Why contextual sensitivity is critical for in-game ads?
There is growing recognition that in-game advertising represents an increasingly important media channel for forward-thinking advertisers. Yet, within this burgeoning channel, it’s important to focus on experiences rather than simply […]
Burger King in Romania: 25K Whoopers and 40 tons French fries sold in a year
Burger King Romania, operated by AmRest, one of the largest European restaurant and food service platforms, celebrated one year and 6 restaurants on the Romanian market. Daniel Ryska, Regional Director […]
First beatbox looping platform in Romania / BLIP to be launched
BLIP / Beatbox and Looping International Platform is the first platform in Romania dedicated to the beatbox and looping artists, two musical processes that highlight the creative potential of the human voice. […]
42 local designers created a flag for each of Romania’s 42 counties
In July, the association Local Design Circle started the beginning for one of the most recent projects called RO42 — Forme locale (Local formes). With the occasion of this year’s […]
UAPR launched two new challenges for the advertising industry
Continuing the series of challenges launched last year, with the series of campaigns “Do the pitch right” (“Pitchuieste corect”), UAPR proposes to the industry new themes through which it invites […]
The Economist’s first virtual event on Romania to take place October 22nd 2020
The impact of the Covid-19 pandemic and EU’s response, the EU recovery fund and Europe’s solidarity, energy and digital transition, sustainability and economic transformation, the resilience of the financial sector […]