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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

OTP Bank Romania launches Mobile Payments, the complete mobile payment service

OTP Bank Romania offers complete “Mobile Payments” services for individual customers, holders of Mastercard cards. Mobile Payments services allow payment with mobile phones or other compatible mobile terminals, which use […]

February 17, 2020 Cristina Blanaru Business, Digital & Media, Finances, Mobile

Neticle: How to pop out with a viral post? – a Lidl Hungary case

It all started as an everyday post – but ended as a comment-cascade from a wide-range of brands. Lidl Hungary took a brave step, dropped a bomb and now it […]

February 17, 2020 Newsroom Digital & Media, Social Media, Studies

The Big Now/mcgarrybowen unveils new positioning and affiliation with the global creative network with its two offices in Milan and Rome

The new corporate identity and positioning of The Big Now/mcgarrybowen was officially presented at the agency offices with a breakfast talk from CEO Emanuele Nenna and co-founders and managing directors […]

February 17, 2020 Cristina Blanaru Business, Creativity

Publicis Italy plays with the feel in an iconic Coke campaign

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. […]

February 17, 2020 Cristina Blanaru Ads, Creativity, Media, OOH / DOOH

Start-Up tips: storing data safely as a start-up

Starting out as a small business owner is a complex task. You will find yourself facing all sorts of challenges you might never have had to face before in any […]

February 17, 2020 Guest Post Business, Know-how Sharing, Start Up

ALive and McCann PR announce the first confirmed performers at Fall in Love Festival 2020

On Valentine’s, Fall in Love Festival 2020 announced its first confirmed performers: Mura Masa (UK), Little Dragon (SE), Lemaitre (USA), Grasu XXL live band (RO), Guess Who live band (RO) […]

February 15, 2020February 19, 2020 Romanita Oprea Business, PR

Valentine’s Day Heart-Shaped Pizzas, in a campaign from Mixtape for Boston Pizza

Anyone with even half a heart will be moved by Boston Pizza’s new video promoting its well-known Valentine’s Day Heart-Shaped Pizzas. Developed by Toronto agency Mixtape, the video focuses on […]

February 14, 2020February 17, 2020 Newsroom Ads, Creativity

Amber is expanding: the Romanian company opens a new game development studio in Guadalajara, Mexico

Amber, the largest independent game development company in Romania, announces the expansion in Mexico with a new studio in Guadalajara. Amber Mexico will provide a full range of video game […]

February 13, 2020 Romanita Oprea Business

Happiness, an FCB Alliance, named among top 10 Contagious Pioneers 2020

FCB Global are pleased to announce that Happiness, an FCB Alliance based in Brussels, has been named among the Contagious Pioneers 2020; a global ranking of agencies setting the standard […]

February 13, 2020 Cristina Blanaru Business, Creativity

Colliers: Logistics and industrial market in Romania has the potential of doubling to 8M square meters in the next years

Modern industrial and logistic facilities reached 4.6 million square meters, up by approximately 10% compared to the previous year. Nearly 9% of the total stock was delivered just in 2019 […]

February 13, 2020 Cristina Blanaru Business, Studies

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