Channel Factory continues expansion in the UK, Russia and Denmark with senior hires
Channel Factory, the world leader in content alignment, brand suitability and ad performance on YouTube, announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, […]
Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading […]
Global Woman Club Bucharest celebrates one year in Romania with an international conference
Global Woman Club celebrates one year in Romania with an international conference on November 24th 2019, at Capital Plaza Hotel Bucharest. The event will reunite women in Romania’s business and […]
CN8 Unstoppable – Cristina Neagu, 4 times best handball player in the world
Romanian agency Rusu+Bortun Brand Growers was responsible for crafting the branding for Cristina Neagu, Romanian sportswoman designated 4 time the best handball player in the world. Cristina is an athlete […]
Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy
New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has […]
TBI Bank appoints Costin Mincovici as Chief Credit Officer
TBI Bank announces appointment of Costin Mincovici, a professional with over 17 years of experience in the risk area, as Chief Credit Officer. He replaces Martin Muransky, who will take […]
WAX promoted Drew Balke to Editor
Boutique post-production shop WAX bolsters its talent roster by promoting longtime staff member Drew Balke to Editor. For five years, Balke has brought an eye for composition and mastery of narrative structure […]
Call for entries at Swiss Poster Award 2019
The competition for the “Swiss Poster Award” is now open: creative individuals, agencies and businesses can now submit their campaigns for 2019 online. With six categories, there is plenty of […]
The Fondation FondaMental launched a campaign with Serviceplan Health France on World Mental Health Day
To coincide with World Mental Health Day on 10th October 2019, Serviceplan Health France collaborated with Fondation Fondamental and Fnapsy (Fédération Nationale des Associations d’usagers en Psychiatrie) on a new […]
Tedi Migdalovici: On Personal Branding, on a personal note
I see there is a trend subtly condemning Personal Branding. Somehow I understand – there are so many “Adibas – like” players on the market, saying they are experts, without […]