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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Orange launched an awareness campaign related to the risks inherent in the use of digital services

Orange is the first operator to speak-out across 27 countries about the risks associated with digital uses. This new campaign sets-out the Group’s commitment to ensuring that digital services remain […]

September 18, 2019 Cristina Blanaru Creativity

Ubisoft selects Biborg to lead artistic direction on new “Ubisoft Experience” event series

For the first time, Ubisoft has decided to organise a series of special events for its devoted fans around the world. To this end, the video game company awarded the […]

September 18, 2019 Cristina Blanaru Business, Events, Gaming, ITC, Marketing

The LEGO Group launches new global campaign created by BETC

The LEGO Group launches Rebuild The World today, a new global brand campaign supported by a TV, online and out of home campaign created by BETC in collaboration with the […]

September 18, 2019 Cristina Blanaru Creativity

Milan Fashion Week celebrated with Hotel MFW by The Blink Fish

Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) presents Hotel MFW, the latest fashion film directed and produced by the Milan-based Creativity Factory The Blink Fish.  Shot to […]

September 18, 2019December 25, 2019 Cristina Blanaru Ads, Creativity

The Design Museum and Leo Burnett London unveil ‘Design: Humanity’s Best Friend’

Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The […]

September 18, 2019 Cristina Blanaru Ads, Creativity

NYF’s AME Awards is open for entries. New Categories in 2019: Cannabis & CBD, Purpose Driven Brands and Experiential Marketing

New York Festivals 2020 AME Awards®  for the World’s Best Advertising and Marketing Effectiveness is open for entries for creative and effective work that works. The AME Awards honors innovative […]

September 18, 2019December 25, 2019 Cristina Blanaru Creativity, Festivals & Awards

Rankin shoots celebrity mugs to raise awareness for The World’s Biggest Coffee Morning in aid of Macmillan Cancer Support

Rankin shoots celebrity mugs to raise awareness for The World’s Biggest Coffee Morning in aid of Macmillan Cancer Support. ‘Whose mug is this?’ launches this year’s campaign for Macmillan’s biggest annual […]

September 17, 2019 Cristina Blanaru Creativity, CSR

InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact 

In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]

September 17, 2019 Cristina Blanaru Marketing, Studies

Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives

Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]

September 16, 2019 Romanita Oprea Business, Digital & Media

Dive into Cheese-fuelled Mania in ROTHCO’s Mind-Bending New Strings & Things Advert

As children across Europe returned to school, ROTHCO, part of Accenture Interactive, launched a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. […]

September 16, 2019September 18, 2019 Cristina Blanaru Ads, Creativity

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