Jenny Stanley (MD Appetite Creative and Founder Femme Niche) on lifting the lid on subconscious bias
Subconscious bias is part of our make-up and it is simply the way our brains are wired. Humans have the ingrained ability to compartmentalize things based on past experience and […]
SingleCut Beersmiths gamifies New IPA, Big in Japan
For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Quite often making it in the far east before they were even […]
RSC Anderlecht and Branded by Geronimo tell a princely tale, #theprinceisback
The Prince is back… this was the headline broadcast by soccer club Anderlecht on Sunday at midday. Just four words, but they sent a chill down the spines of everyone […]
Mads Mikkelsen deals with the person responsible for Carlsberg’s old beer in UK. Probably.
Carlsberg brand philosopher Mads Mikkelsen returns to UK TV screens this May, as part of Carlsberg UK’s ambition to tell 97% of UK adults about new Carlsberg Danish Pilsner. The […]
“Pages of the Sea” art project, by Danny Boyle, recognized with ADCE’s Creative Distinction Award 2019
Film-maker Danny Boyle’s art project Pages of the Sea, commissioned by 14-18 NOW to mark the centenary of Armistice Day, is awarded for its evocative message and its way of […]
New York Festivals AME Awards announces 2019 AME Report
AME Awards has announced the 2019 AME Report, a ranking of the world’s most successful agencies, and advertisers according to their achievements in the AME Awards. Since 1994, the AME […]
UM Romania scooped 3 accolades at Festival of Media Global
This week, UM Romania was the only agency from Romania who won, in Rome, 3 awards out of 6 shortlists during Festival of Media Global: Silver in Use of technology […]
Superbrands Romania 2019: 2 Romanian brands took the lead in the top
BDR Associates announced the first results of Superbrands România 2019, after the judging process insured by 27 experts in representative domains and a market research made together with Ipsos. The […]
Six Black Pencils awarded at D&AD Awards 2019
D&AD Awards announced the results of 2019 competition, during which 720 pencils were awarded in total, from which 6 Black, 58 Yellow, 196 Graphite, 460 Wood and 896 works were […]
The campaign „Lights for life”, signed Oxygen, gathered 30.000 pregnancy tests for the women in disadvantaged areas
The campaign „Luminite pentru viata” (Lights for life) is an initiative of the brand Trussa, in partnership with the Sensiblu Foundation, and signed by the independent communication agency Oxygen, that […]