Romanian Caroli Foods Group wants the best promotion for its Maestro range
The Romanian producer of processed meat and packed products, Caroli Foods Group, launched a campaign, “Probably the best paid job in marketing”, aiming to find the best promotional idea for […]
BRD – Groupe Société Générale has a new brand platform
BRD – Groupe Société Générale marks also in Romania the new positioning launched by Société Générale, for all the 67 countries where the group is present. Starting November 14th, BRD […]
Wunderman, integrated by Ogilvy on Romanian market
According to a press release, Ogilvy Romania and Wunderman Romania join forces on the local communication market. Wunderman brand will be integrated within Ogilvy Romania, an operation that brings to […]
New Board for IAA Romania
The General Assembly of the Romanian chapter of International Advertising Association (IAA) elected a new Board and the committee in charge with organizing the local version of Effie Awards. The […]
GapMinder VC invests in FintechOS, Romanian start-up developing AI for financial services sector
FintechOS, specialized in digital transformation acceleration of financial institutions, attracted a financing of €600000 from GapMinder VC. With this investment, the total capital attracted in the seed phase reaches €1.6M, […]
Zenith: 65% of digital media to be programmatic in 2019
65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up […]
A bullet exclamation mark and a Trigger Challenge, a Zulu campaign against gun violence
The Coalition for Gun Control has launched a new advocacy campaign, signed by Zulu Alpha Kilo, urging Canadians speak out in support of stricter gun control legislation. The campaign, titled Trigger […]
Suprematika Saint Petersburg handled the rebranding for Bushe
Suprematika Saint Petersburg handled the rebranding for Bushe. Bushe is chain launched in 1999 that has 41 cafes (1 in Moscow and 40 in Saint Petersburg), mini-bakeries and a perspective […]
Serviceplan Switzerland creates an incorrigible campaign for Ragusa chocolate
A witty new campaign was launched by Serviceplan Switzerland for popular Swiss chocolate brand Ragusa, produced by family company Camille Bloch, celebrates people’s incorrigible character traits. When you can claim […]
Regional campaign for home deco fans, from Vivre and Graffiti BBDO Romania
Graffiti BBDO created the new regional campaign “Vivre – It’s from Vivre”, which dramatizes the moment of a new acquisition for a home and presents it as a love-story, in […]