Chiltern Railways and The Gate launch disruptive “Travel Free-Range” summer campaign
Chiltern Railways has launched its “Travel Free-Range” campaign which urges families to get out and about on their services during the summer holidays. The digital-first campaign is the first since […]
Ride Safe start-up – new round of EUR 20,000 investments from GapMinder
During the Demo Day event organized by Techcelerator, which took place on June 27 in Bucharest, the Most Promising start-up Award went to Safe Ride from Bucharest, an IoT embedded […]
Teodora Migdalovici: The Lion’s share of history
Terry Savage was with the Lions for 33 years, with almost half as a chairman. At the 65th edition, he decided to step down and pursue a slightly different career […]
IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market. The report reveals […]
WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole
Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print […]
Europa FM and Rusu+Bortun correct until only the truth is left
The strategy and creative manifestation agency Rusu+Bortun signed the new campaign for Europa FM – Verificat de Europa FM. Europa FM means more that a simple verification of the information offered in […]
HemoTreat H – range extension, promoted creatively by DDB Romania
HemoTreat H, Romanian producer of cremes and unguents for the treatment of hemorrhoids, expands the production line by launching a new product in the range: the suppository. The event is marked […]
The Romanian Cannes Lions 2018: 1 Gold, 3 Silvers and 5 Bronzes
2018 proved to be again a good year for the Romanian advertising industry, as 4 agencies won awards: McCann Worldgroup Bucharest, Publicis, Leo Burnett and Jazz Communication. The only Gold […]
State bank CEC ends contract with Papaya, a sudden (/political) move before protests and a motion against Romanian government
Romanian state controlled bank CEC ended its 10 years relationship with its advertising agency Papaya Advertising today, in the wake of an important censorship motion against the Romanian social democratic […]
Israel as tourist destination, promoted in Romania by Travel Communication
As from June 2018, Romanian Travel Communication agency was selected to handle marketing and PR activities on local market on the behalf of the Israeli Tourism Ministry. The selection was […]