BETC Paris adds new creative talent
Following its move in its new office building, Les Magasins généraux, in July 2016, BETC pursues its transition. Still willing to keep its creative and innovative edge, the ad agency […]
FCB Lisbon signs “Cobblestone Riders” for Fuel TV
FCB Lisbon launched “Cobblestone Riders” campaign for Fuel TV, promoting an innovative new sport that provides the skateboard community with an alternative for navigating roads that are otherwise too dangerous […]
FCB Warsaw created a new flower brand – “flowers to Say Sorry”
In 2016, when the new government took over, the Polish Ministry of Justice denied funding to all organizations helping abused women, arguing they were helping only women and discriminating men. […]
McCann Lima hacks math problems to promote sex education in public school, in a campaign for Save the Children Peru
Save the Children Peru partnered with McCann Lima to create Proble + Reales (“Real Problems”), an educational platform that seeks to minimize disinformation around teen pregnancy — using classroom subjects […]
The global airlines alliance SkyTeam is launching SkyTeam Stories
SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories. SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. […]
Publicis Conseil signs Real Monsters campaign for Innocence in Danger
Innocence in Danger, international association fighting against child sexual abuse, launched a new campaign to decry the everyday monsters. The «Real Monsters » campaign, made by Publicis Conseil in Paris, uses […]
Toddlers turn rappers in new #YOTO campaign for Danone’s Toddlebox
Chemistry and Piranha Bar get toddlers to transform into gangsta rappers in Toddlebox.ie’s new campaign #YOTO (You Only Toddle Once). On a mission to teach parents the little-known facts about what […]
Cannes Lions 2017: From human mind to space exploration, 10 speakers not to be missed
There are more than 450 speakers to be present this year at Cannes Lions Festival, but all, from entrepreneurs to neuroscientists, from actors to astronauts, will be united by something […]
McCann and Rom launched “That’s Romania!” campaign to fight against preconceptions
McCann Worldgroup Romania launched a new campaign together with Rom Autentic brand, “That’s Romania!”, a campaign to raise awareness over the unfounded preconceptions Romanians continue to have towards their country. We […]
Smartbell equipped to Polish bikes by FCB and AXA
FCB Warsaw and AXA, European leading insurance firms, created “Smartbell” to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because […]