Tag: advertising
Changes for Pastel Romania: Ioana Mucenic exits, Dana Nae Popa to head the company
Ioana Mucenic, managing partner & head of strategy at Romanian pastel, decided to exit the agency, 10 years after she founded it together with Dana Nae Popa. Dana will continue to […]
Star Wars related campaign in Romania, from Carrefour and Publicis
Publicis Romania and Carrefour launched a campaign dedicated to the Star Wars fans, before the launch of the most recent installment of the saga, Star Wars: The Force Awakens. The integrated […]
Dubai Lynx announces 2016’s Jury Presidents, launches new category
Dubai Lynx International Festival of Creativity announced the names of the 2016 jury presidents and details of a newly launched competition category, Creative Effectiveness. Discussions around the effects of creativity on […]
Midas Awards for the World’s Best Financial Advertising announced 2015’s shortlist
The Midas Awards for the World’s Best Financial Advertising has announced the shortlist for the 2015 competition. The Midas Awards is the only awards show to recognize excellence in financial marketing and […]
LIA announced 30th annual winners and finalists
LIA announced 30th annual winners and finalists, selected from the 7% that reached the shortlists from a total of 14,106 submissions from 78 countries. Among the finalist, only 1.2% scooped an award. […]
Zulu says: “It’s time to do things different”
Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From […]
Bechara Mouzannar (Leo Burnett MENA): Nostalgia — the major enemy of changes
Bechara Mouzannar, Chairman of the jury of Red Apple 2015, is one of the most experienced and titled members of the jury. During the past seven years, his contribution was […]
The day they died – Romanian communication & events industry in mourning
Romanian communication & events industry is in mourning for three days and prepares to be close to the families who will bury their loved ones who were killed unfairly in […]
eurobest Names Mercedes-Benz Advertiser of the Year and will award a Grand Prix for Good
The European Festival of Creativity, eurobest, has named Mercedes-Benz as the 2015 Advertiser of the Year. Louise Benson, Festival Director of eurobest, commented that Mercedes-Benz is a brand that is […]
“We see you as you are” – Romanian Bancpost’s new image campaign
Bancpost Romania launched a new image campaign “We see you as you are” emphasizing the personalized customer service approach of the bank. The campaign capitalizes thus a deep understanding […]