Tag: advertising
Tailwind study: Major trends and changes of programmatic ad buying and selling process within Central Europe
TailWind, programmatic trading and ad-tech solution specialized company part of TDG, announced the results of its first study on CEEMEA programmatic trading status. The research, made together with AppNexus, offers an […]
@GSP help parents boost their children’s vocabulary through Talking, Reading and Singing
A new campaign from Goodby Silverstein & Partners called “Talking Is Teaching: Talk, Read, Sing” launched in Oakland last week, featuring a clothing line, designed by the agency, that will […]
When client’s products won’t sell, a solid brand might be missing from the equation
We’ve got a client with a problem. His Widgets won’t sell. He’s built a huge business based on selling Gaskets –he’s become number one Gasket producer in Russia, as a […]
IAB Europe launches first pan-European Programmatic Trading White Paper
IAB Europe supports the development of Programmatic Trading by educating the market and developing strategies for promoting and growing its use as an essential marketing tool in Europe, including sizing the […]
@Expedia and @180LA take hashtag literally, offer the chance to recreate one’s TBT pic
Expedia is asking people this summer to put a little extra thought into digging up their “throwback Thursday” pictures. Starting now and through September, people can enter Expedia’s #ThrowMeBack photo contest […]
Danny Gonzalez and David Suarez join @GSP
Creative directors Danny Gonzalez and David Suarez are joining the team at Goodby Silverstein & Partners, with the duo to start its activity on July 21st, working mainly on Corona […]
AdEx: Russia, Turkey and Slovakia lead the online advertising growth in 2013 Europe
IAB Europe, in association with IHS Technology, launched AdEx Benchmark 2013 Report, which is showing the state of European online advertising market. The report shows that online advertising grew 11.9% […]
Updated: Attempt for Guiness’ longest mobile conversation in Romania, from Vodafone
(adds info on the result of the attempt) The 2 main characters in Romanian Vodafone RED campaign, Alin and Andreea, tempted to beat the actual Guiness record for the longest […]
Dacia, Ford and Renault – most visible auto brands in Romanian advertising
Dacia, Ford and Renault are the auto brands most visible in Romanian advertising during the first half of the current year, according to an analysis made by mediaTrust. Dacia is the leader […]
Albalact launched Zuzu Max, yogurt especially made for men
Albalact and Zuzu came up with a new product, a yogurt dedicated to men, Zuzu Max, a first on the Romanian market. Named Zuzu Max, the product isn’t a diet […]