Tag: advertising
Dacia, Ford and Renault – most visible auto brands in Romanian advertising
Dacia, Ford and Renault are the auto brands most visible in Romanian advertising during the first half of the current year, according to an analysis made by mediaTrust. Dacia is the leader […]
Albalact launched Zuzu Max, yogurt especially made for men
Albalact and Zuzu came up with a new product, a yogurt dedicated to men, Zuzu Max, a first on the Romanian market. Named Zuzu Max, the product isn’t a diet […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
Romanian Men in Black adopted a new identity
Eight years after starting its activity on the market, Romanian agency Men in Black adopted a new identity, to align to present’s realities. The former corporate signature of the agency […]
Publicis Romania continues its team consolidation. Raluca Iacob takes over as Strategy Director
Publicis Romania continues to consolidate its team and, after announcing its new Chief Creative Director last week, it’s now the turn of the strategy department to have a new director, namely […]
After 18 festivals, Amanda Benfell turns over Cannes Lion&Lions Festival’s communication reins to Camilla Cole
Amanda Benfell, Head of Press & PR Cannes Lions International Festival of Creativity & Lions Festivals, decided, after 18 editions of Cannes Lions, to leave the company. She will be […]
Ogilvy & Mather London evolves Expedia “Travel Yourself Interesting” with multi-million pound campaign
Ogilvy & Mather London unveils, on July 3rd, a new integrated, pan-European campaign for leading online travel retailer, Expedia, which uses the flexibility of the “Travel Yourself Interesting” platform to elevate […]
A sneak-peak behind the curtain for the newest Jazz’ campaign for Muller
Jazz Romania recently launched a new campaign for Muller, for Das Kaskaval product, after the agency also handled a project of packaging redesign for brand’s line of yogurts. A look […]
Prigat launched a new campaign in Romania, Mea Pulpa
Prigat Romania launched the Mea Pulpa campaign to communicate its new assortments of juices with citric pulp. The campaign runs in July and August 2014 and includes a TVC that uses a […]
Romanian GMP adds to its portfolio Stejar beer brand
GMP Advertising increased its portfolio in Romanian beer industry by winning Stejar account. The collaboration started with the rugby tournament IRB Nations Cup 2014, for which GMP Advertising made the […]