Tag: advertising
Ioana Mucenic, managing partner pastel, is the only Romanian speaker at Figaro Digital Marketing Conference, London
Ioana Mucenic, visionary managing partner & head of strategy at pastel agency, is the only Romanian speaker invited at the London event dedicated to the digital environment, Figaro Digital Marketing […]
ThinkDigital launched its programmatic trading service for publishers and advertisers
ThinkDigital, one of the major players in digital advertising in CEE and South-Eastern Europe, announced the launched of its offer of trading and real time bidding, as part of an […]
Marco Cremona – jury’s president at ADC*RO Awards 2013
Marco Cremona, Executive Creative Director Y&R Moscow, will preside the jury of ADC*RO Awards 2013. Cremona worked for some of the most important agencies and advertising networks in the world, […]
Samsung launched Galaxy 11 campaign, with focus on passion for football
Samsung Electronics launched a global marketing multi-platform campaign, Galaxy 11, that follows the journey of 11 top football players that meet and try to save the Earth from the alien […]
Louise Benson – newly appointed as Festival Director for Lions Health and Eurobest
Louise Benson was appointed Festival Director of the newly launched Lions Health, celebrating creative communications in healthcare and wellness, and of Eurobest, Europe’s leading annual awards and festival for creative […]
TDG launched TailWind EMEA and partnered with AppNexus in over 30 countries
TDG – owner of ThinkDigital and ForestView in Romania – launched TailWind EMEA, a new company specialized in selling and buying online ad spaces. Together with AppNexus, that chose TailWind as […]
Romanian Armada speaks about organic cotton, in a campaign for Lady Anion
Romanian agency Armada managed the campaign for Lady Anion, a new brand of feminine pads using organic cotton that entered a Romanian feminine hygiene market. As the market segment where […]
Coca Cola gets Moment Zero in hockey in a Canadian campaign signed by Zulu Alpha Kilo
Zulu Alpha Kilo signs a campaign for Coca-Cola Zero in Canada, “Moment Zero”, that turns into stars very well known hockey players. The campaign already launched 2 TVCs, with Moment Zero […]
Mercury 360 signs “Pass On” for Romanian Traffic Police
Mercury 360 made a new campaign for Romanian Traffic Police, running under the tag line “Pass on”. According to agency’s representatives, the campaign is founded on the idea that children […]
UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high
UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]