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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Tag: agency

Preconceptions on fast loans, deconstructed by Provident, in a campaign signed by Jazz

Romanian advertising agency Jazz and the financial non-banking institution Provident launched a new campaign – “Self-denounce” – which aims to continue to demolish, with humor, the preconceptions related to the fast loans […]

June 17, 2015June 17, 2015 Cristina Blanaru Ads, Creativity

Johannes Leonardo worked for Sony on @PlayStation campaign for #PSVuev

The New York based creative agency Johannes Leonardo has created the first campaign for Sony’s PlayStation Vue, a highly anticipated cloud-based TV service launched in March 2015 on select markets. Sony made an announcement […]

June 16, 2015 Cristina Blanaru Ads, Creativity

BaoTu-Ngoc joins BETC as Head of Digital & Integrated Production

Graduated from EPITECH Paris, Bao begun his career in 2003 as a System Programmer, then Lead Programmer R&D at Ovanet where he developed innovative “real-time” tools serving the Telecom Operators. In […]

June 9, 2015July 13, 2015 Cristina Blanaru Creativity, People

Biocoop and Fred & Farid Paris introduce “The Most Eco-Friendly Campaign Ever”

Biocoop, the first retailer of organic food in France, was founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked Fred & Farid Paris to […]

June 9, 2015June 9, 2015 Cristina Blanaru Ads, Creativity

Idea::Bank’s launch in Romania, handled by Jazz, Rogalski Damaschin PR, and Magnetic Live

Idea::Bank, part of Getin Holding, one of the biggest Polish financial groups, launched its identity, philosophy and banking offer for the Romanian public, under the slogan “Fresh banking from Poland” […]

May 4, 2015July 13, 2015 Cristina Blanaru Business, Creativity

Propaganda Brand New created the identity for a new Vincon wine brand

Propaganda Brand New created the identity for a new brand of wine from Vincon, Doua Vorbe, focusing on wine’s quality to make people talk to each other. We wanted to complete […]

April 28, 2015July 13, 2015 Cristina Blanaru Branding, Business, Creativity

BETC created Hé – the app that raises awareness of street harassment

For the 5th annual International Anti–Street Harassment Week, BETC and the French association Stop Harcèlement de Rue (“Stop Street Harassment”), created a special application, available in App and Play stores. […]

April 18, 2015July 13, 2015 Cristina Blanaru Creativity, Digital & Media, Mobile

Romanian the group launched a new agency, specialized in programmatic media

For us, internet is another dimension of preoccupation, interaction, communication and existence, including commercial, for people and brands. Our clients were expecting from us, as always, to outrun the future. Prometheus […]

April 16, 2015 Cristina Blanaru Business, Creativity, Media

ROTHCO & Daintree Paper Boosts Irish Marriage Equality Debate with ‘Shred of Decency’ Confetti

Creative agency ROTHCO has teamed up with Dublin-based paper company Daintree in a radical new campaign in support of same-sex marriage in Ireland and they have created confetti from ignorant […]

April 7, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

 Romanian Propaganda rebrands radio station

Propaganda Brand new, branding division of Romanian independent advertising agency Propaganda, received the task to rebrand Romanian radio station Gold FM, with the brief stating the station keeps the name […]

April 7, 2015 Cristina Blanaru Ads, Branding, Creativity

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