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WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

Tag: AR

DDB Chicago used AR and innovative packaging to promote McDonald’s sponsorship of FIFA World Cup

DDB Chicago and The Marketing Store worked together to create 12 new packaging designs for McDonald’s fries, each representing a different artist’s passion for the world’s biggest soccer tournament. This came after, […]

June 5, 2014September 23, 2014 Cristina Blanaru Ads, Creativity

Lowe&Partners and Mobile Works made the 1st Augmented Street Art project in Romania for Beck’s

A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic […]

April 30, 2013 Cristina Blanaru Creativity, Digital & Media, Mobile

Romanian Smite and Colorbitor made the 1st AR app campaign, running in a Romanian oil stations chain

Romanian Smite and Colorbitor made the 1st AR app campaign, for Smite’s client Aloe Vera HKK. The Augmented Reality app is part of an activation campaign running in Rompetrol oil […]

August 23, 2012September 12, 2012 Cristina Blanaru Creativity, Digital & Media, ITC

New Beck’s Green Lemon design, communicated trough an AR app created by Mobile Works

Mobile Works made an AR app, part of the campaign to promote new Beck’s Green Lemon design. This is for the 1st time in Romania when a brand uses AR […]

July 31, 2012August 22, 2012 Cristina Blanaru Digital & Media, Mobile

Outbox introduces AR elements in Dr. Oetker’s in-store activations

Outbox, the new digital and one-to-one communication competences entity within Mercury360, launched for Paula, a brand belonging to Dr. Oetker, an augmented reality (AR) app, as part of a national […]

May 15, 2012July 6, 2012 Cristina Blanaru Creativity, Digital & Media

Biz, the 1st Romanian magazine with an AR cover

Biz is the 1st Romanian magazine that launches on the market with an augmented reality cover. The 1st time an augmented reality cover was presented in Romania was at Zilele […]

May 23, 2011May 12, 2012 Cristina Blanaru Digital & Media, Marketing, Media

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