Tag: beer
Romanian GMP adds to its portfolio Stejar beer brand
GMP Advertising increased its portfolio in Romanian beer industry by winning Stejar account. The collaboration started with the rugby tournament IRB Nations Cup 2014, for which GMP Advertising made the […]
Let the relaxation start – a call from GMP Advertising and Ciucas
GMP Advertising puts relaxation in the center of the newest campaign the agency made for Ciucas beer. The story of the ad is build around friendship and relaxation, combined with nature’s harmony […]
Noroc beer has a new communication direction, signed by Leo Burnett Bucharest
Bergenbier and Leo Burnett & Target launched a new communication direction for Noroc, with the beer brand speaking now about a world in which one discovers that luck is not just fatality, […]
A “Bar Epiphany” for Corona Light, signed by Goodby Silverstein & Partners
A light beer that you can actually taste might be the sign that you are an adult, or at least that’s the realization in Corona Light’s 2014 TV campaign. The […]
Sensorial tunnels at Romanian Black Sea, for Beck’s
A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]
Stella Fridays to conquer Romania
Romanian advertising agency Lowe&Partners starts, in the end of August, a series of events that run under the umbrella “Stella friday”, a concept that will reach to the consumers in […]
Arsenoaiei & Matasel repositioned Redd’s beer as the Taste Creator
Arsenoaiei & Matasel signs the newest campaign (started on July 1st) for Redd’s, that brings Redd’s into a new territory and reposition the brand as taste creator. The new brand […]
Bergenbier and Staropramen entrusted their PR to 2activePR
2activePR took over, starting June, the PR duties for Bergenbier and Staropramen, beer brands belonging to Bergenbier S.A. (part of Molson Coors Central Europe). The selection of the PR agency […]
More beer brands from Ursus Breweries to have their communication handled by The Practice
Starting May, The Practice became the PR agency for Timisoreana, Ciucas and Stejar, brands in Ursus Breweries portfolio. Ursus made its decision after a pitch that took place in the […]
Grolsch launches SwingPunk experience
Grolsch prepares for May 30th, in Energiea pub, a new experience, SwingPunk, an evening under creativity and innovation sign, during which an unique concept can be experienced, Pop-up machines, that […]