Tag: brand
Clever launched a new brand repositioning campaign with DDB Romania’s help
The advertising agency DDB Romania signed a new positioning for the brand Clever, as well as a campaign image alongside it. Based on a rigorous research, in partnership with D&D […]
Romanian town Oradea approaches Brandient for the development of its destination brand
Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, […]
At Romania’s Centenary, Penny Market launched 100 products to match Romanians’ taste
In the year Romania celebrates The Centenary, Penny Market launched, under Hanul Boieresc (transl. Noble’s Inn) brand, 100 unique products based on recipes matchin Romanians’ taste during the last decades. […]
Avon and Rankin worked together on AVON’s winter 2018
Global beauty brand AVON and London based fashion photographer Rankin have joined creative forces to capture four stunning winter beauty looks, bringing together high-end style with accessible and on trend beauty. Showcasing AVON’s […]
Coty appointed The&Partnership London as global lead creative agency for Wella Professionals brand
Coty Inc. announced that The&Partnership London has been selected as global lead creative agency for the Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on driving […]
Qreator celebrates 1 year and launches the project the Qreator Institute
The Qreator space by IQos became, one year since its launch, a point of meeting and reference for the creative communities in Bucharest. After the experiences accumulated in this year,it […]
Romanian beer brand Timisoreana celebrates 300 yrs in a campaign signed by GMP Advertising / Webstyler
Romanian agencies GMP Advertising and Webstyler sign the summer campaign for Timisoreana, through which the brand is buying 5M beers to Romanians. This campaign, declined on TV, radio and digital, […]
Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand
For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established […]
Simona Halep becomes face of Rexona, promoting a healthy lifestyle
Simona Halep became Rexona’s ambassador, after signing a partnership in this regard in the start of June. The No.1 in Women’s tennis and winner of Roland Garros’ Grand Slam, Simona […]
Transitions (Essilor) choose French agency Animals to manage its communication
Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign was officially launched […]