Tag: brand
BETC’s Traction created a first brand film for Citroën
Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past […]
Geometry introduces new brand identity & logo
Geometry Global, a brand experience agency operating in 56 markets around the world, today unveiled a new brand identity reflecting the changes it has gone through since it was launched […]
State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand
State Grid, the electric utility giant from China, has made a commanding entrance to the Brand Finance Utilities 50 league table. With a brand value of US$40.9BN, over four times […]
Jung von Matt and Thomas Cook Airlines UK make it “Aircrafted for you”
Jung von Matt and Thomas Cook Airlines worked together to bring to life a new brand positioning, “Aircrafted for you”, organizing the experience of a lifetime for two passengers flying […]
Colonel Sanders arrives in France as KFC unveils its new brand platform with Sid Lee Paris
Colonel Sanders has landed in France. The famous fried chicken chain opened its first restaurant in the country back in 1991 but, 26 years later, only 3% of French people […]
Cohn&Jansen JWT relaunched a vodka brand in PP Distributors Romania’s portfolio
Following a pitch organized last year, Cohn&Jansen JWT created a communication campaign which started end November and is aimed to relaunch Tazovsky Vodka, the 1st own brand in PP Distributors Romania’s […]
Parisian company Black[Foundry] created new Dacia’s typography
Parisian company Black[Foundry] created DaciaSpirit, a new font for the car brand, that rethought its brand environment once with the launch of the New Duster in September 2017. The introduction of […]
Rebrand for Allianz Worldwide Care, turns into Allianz Partners
Allianz Worldwide Care changed its name, in the start of November, into Allianz Partners, and its international health and life insurance products and services are now being promoted under the […]
Anomaly created a radical new campaign for Coty brand Sally Hansen
Anomaly creates the 1st ever global brand campaign for the Coty brand founded by the iconic leader, innovator and entrepreneur, Sally Hansen. The “Self-Made Beauty” ‘s TVC, online-video and brand […]
New visual identity and slogan for UPC in Romania
Starting September, UPC Romania has a new visual identity and a new slogan, “Enjoy every moment”, communicated through a marketing campaign that supports company’s strategy to offer the best connectivity […]