Tag: branding
Mihaela Paduraru: Sales for “Product of the Year” brands can go up by 25%
Mihaela Paduraru, Project Manager Product of the Year at Media Concept Store, said, in an interview for AdHugger, that 81% of the people are willing to buy a product elected […]
Biggest Romanian accountability company, rebranded by United Communication
United Communication made the rebranding campaign for Finexpert, the biggest Romanian accountability company. The rebranding lasted 6 months and needed a budget of around Euro 40,000. United Communication was designated […]
Grapefruit made “The interactive car” campaign
Romanian Grapefruit, branding and digital agency, developed a social networks online campaign for Renault Clio Yahoo!, according to Iaa.ro On the website www.clio-yahoo.ro, the most connected users of Yahoo, Facebook […]
Cocoon Bucharest realized the design for the new unfiltered Bergenbier range
Cocoon Bucharest and Bergenbier S.A team worked together to realize the new design of a new Bergenbier product – Bergenbier Unfiltered from Grains. Bergenbier continuous the innovation series through expanding […]
At 20 years celebration, Transavia launches new packaging, signed by Brandient
At 20 years celebration, Transavia launched new packaging for its products, realized by Brandient. One of the newly launched designs is for Fragedo range, the most important brand in Transavia’s […]
“Cluj: The Movie”, a Vodafone product signed by DraftFcb
For the 10th edition of Transilvania International Film Festival (TIFF), the spectators could live an unusual experience, “Cluj: The Movie”, a Vodafone product conceived by Draftfcb Bucharest. The project consisted […]
Cocoon Bucharest signs the new packaging for Gerovital Sun
Cocoon Bucharest and Farmec Cluj worked together for the 6th time, this time for a new packaging design for Gerovital Sun products. The new Gerovital Sun products are now present […]
“Branding on the Eastern Front”, by Aneta Bogdan—the Second Edition
After selling out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front” —a book on branding and reputation, against the tide. This is […]
BrandTailors consolidates its professional competences on company’s four business lines bases
BrandTailors – strategic brand consultancy and design firm – completed the company’s work processes (restructuring and professional competences redefnition) on its four business lines bases. BrandTailors created specialized professional teams […]
BrandTailors appoints Andreea Florea as the new coordinator of the Brand Strategy Department
BrandTailors – strategic brand consultancy and design firm – appointed Andreea Florea at the head of Brand Strategy Department, as it continues the internal process of organization structure rethinking and […]