Tag: BRAT
Romanian ABC monitors the investments in advertising for printed press
BRAT, Romanian ABC, launched MIPPS (Monitoring of the Investments in advertising printed press), the 1st service of this kind. This study completes BRAT’s information offered to advertising industry and represent […]
3 out of 4 adults living in Romanian cities are reading newspapers / magazines
Over 75% of Romanian adults under 64 years old living in cities with over 50,000 inhabitants, meaning 4.8M people, are reading weekly at least one newspaper or a magazine. If […]
Romanian media bits
Dana Razboiu will host a news program on Realitatea TV, Pagina de media informs. Razboiu worked before for Kanal D. Paginademedia.ro joined BRAT (Romanian Bureau for Circulation Audit) and its […]
Silviu Ispas, Romanian ABC president, in the Board of IFABC
Silviu Ispas, president of Romanian ABC – BRAT, was elected in the Board of Directors of IFABC (International Federation of Audit Bureau of Circulation), during the General Meeting of IFABC, […]
Romanian ABC launches the multimedia content measuring inside SATI
Romanian Bureau for Audit of Circulation (BRAT) announced it is expanding, since October, the Internet Traffic Audience Study (SATI) by introducing the measuring for multimedia content (video and audio streaming) […]
Daily monitoring for Romanian dailies, available from BRAT – Romanian ABC
Romanian Bureau for Circulation Audit (BRAT) offers the possibility to audit the daily circulation for dailies. In July 2010, the General Assembly of Circulation Audit Department from BRAT decided to […]
BRAT, Romanian ABC, offers a new Sesame to its SNA Focus beneficiaries
BRAT – Romanian ABC – offers its SNA Focus beneficiaries a new version of Sesame software, used to analyze the results of the study and for media planning. SNA (National […]
Tabloids, most read titles
BRAT published, last week, the most recent info regarding print sales, covering July-September 2008 and that shows that the most read titles are tabloids and also that the reference titles’ […]
Thursday news and stuff
Much to do and some news today. Among them: – BRAT started the pitch to select a new company to measure the newspaper’s circulation in 2009-2010 and announced the start […]
Round up
BRAT discusses with 3 companies for the websites performance measuring study Initiative won BMW media account for Eastern Europe, including Romania Colgate was warned to stop using the slogan “Over […]