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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Rusu+Bortun and Local Colonial orchestrated a campaign to send parents in town for Valentine’s Day

On Valentine’s Day, Local Colonial challenged young people to offer their parents a present with benefits for both parties, in a campaign signed by Rusu+Bortun Brand Growers. Adolescents were able […]

February 17, 2014 Cristina Blanaru Creativity

UPDATED: Lay’s bet on 2 celebrities, Puya and Cabral, in its latest campaign in Romania

(adds info on the campaign from agency’s side) Cabral and Puya are starring in a new Lay’s campaign, “Lay’s comes with a super-pot, money in the bag and in the […]

February 11, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Gav signs the most recent integrated campaign for Selgros Cash&Carry Romania

Romanian Gav signs the most recent integrated communication campaign for Selgros Cash& Carry Romania, a campaign that started in January, under the tagline “One way to solve it all”. The […]

February 11, 2014 Cristina Blanaru Creativity

Over RON 1M donated in December, in a charitable campaign for Hospice

Over RON 1M were donated by companies, in December 2013, in a charitable campaign aimed to help Hospice Casa Sperantei take care of people suffering from incurable diseases. The result […]

February 6, 2014February 6, 2014 Cristina Blanaru Creativity, CSR

OTC promoted with an innovative campaign by Sanofi Romania

Sanofi Romania promoted Modafen brand with an innovative campaign for pharma industry, under the tagline “Never too sick for a nice surprise” The campaign to promote Modafen, an over the […]

February 6, 2014February 6, 2014 Cristina Blanaru Ads, Creativity

Cap Gun Collective directing duo, “responsible” for ‘Tangible Rewards’ campaign for U.S. Bank via Butler, Shine, Stern & Partners

 A new integrated campaign for U.S. Bank is was launched in US by the advertising agency Butler, Shine, Stern & Partners, featuring the “Tangible Rewards” TVC directed by Cap Gun […]

February 5, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Cabernet on real men’s understanding – a CohnandJansen JWT campaign

CohnandJansen JWT signs the promotional campaign “A wine men can understand” for Cabernet de Samburesti, a Valvis Holding brand. As a rough wine, the brand is a wine dedicated to […]

February 4, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Saatchi & Saatchi Fallon Tokyo created “Wink & Smile” for Godiva, using facial recognition tech

Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one’s face while standing in front of […]

January 30, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Mila Kunis to make history with Jim Beam

Jim Beam starts selected Mila Kunis to be the face of the brand in company’s first global campaign. Mila Kunis joins Jim Beam family as a global partner and spokesperson […]

January 29, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Jazz comes with 2 new executions in “When it matters to you” campaign for Provident

Romanian independent agency Jazz continued “When it matters to you” campaign for Provident with 2 new executions. The change we made last year in Provident’s communication makes us always ask […]

January 27, 2014April 7, 2014 Cristina Blanaru Ads

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