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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Romanian Cris-Tim launched a campaign to find super-star kids

Romanian processed meat market’s leader, Cris-Tim, launched a national competition to find out the starts of the new campaign for one of its brands, Salam Sasesc. The competition takes place […]

March 17, 2014April 7, 2014 Cristina Blanaru Creativity

Rogalski Damaschin signs a document-campaign on HIV-positive women

Rogalski Damaschin Public Relations celebrated Woman’s Month together with UNOPA (National Union of HIV-positive / AIDS suffering people) and INBI Prof. Dr. Matei Bals with a document-campaign that surprises, with […]

March 13, 2014April 7, 2014 Cristina Blanaru PR

Shakira, image of the 1st global campaign from Danone’s Activia brand

 Activia, the most important dairy brand owned by Danone, launched a 1st global marketing campaign to support its positioning as brand that supports a healthy lifestyle. Centered on a partnership […]

March 13, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Danone launched a new brand platform on Romanian market: “Taste the life smiling”

Danone repositions in Romania, by launching a new identity campaign under the slogan “Taste the life smiling”. The campaign will be supported with TV ad, a new online communication platform www.gustaviatazambind.ro, […]

March 10, 2014October 15, 2020 Cristina Blanaru All News

In Romania, Pepsi gets on “+” with the new bottles

Pepsi launched a new range of packaging that promotes with a communication campaign under the tagline “Now I’m on +”. The campaign is the local adaptation of Pepsi’s global platform, Live […]

March 6, 2014 Cristina Blanaru Creativity

Diesel’s spring-summer campaign, under “We are connected” tagline

Nicola Formichetti’s vision as Artistic Director of Diesel continues to evolve with the campaign for Spring/Summer 2014. Building upon the viral and groundbreaking FW13 #Dieselreboot campaign, the team searched the […]

March 6, 2014October 15, 2020 Cristina Blanaru Creativity

Romanian actor Florin Calinescu supports women drivers, in a campaign for Woman’s Day

Women driving cars in Romanian capital Bucharest are bound to be surprised from March 5th to March 8th as they will receive a gift that will improve their life in […]

March 4, 2014April 7, 2014 Cristina Blanaru Events, PR

Cif cleans Romania of negative messages targeting kids, in a MRM Romania / McCann Bucharest campaign

Unilever’s Cif brand launched, together with MRM Romania and McCann Bucharest, started a campaign that aims to clean the streets of aggressive messages and inscriptions, that can influence in a negative […]

February 25, 2014April 7, 2014 Cristina Blanaru Creativity

Foodpanda launched an indoor advertising campaign in Bucharest’s Subway

 foodpanda, food ordering platform supported by Rocket Internet, the biggest online business incubator in the world, launched an extensive indoor advertising campaign in Bucharest’s subway, aiming to make general public […]

February 20, 2014April 7, 2014 Cristina Blanaru Business, Creativity, Digital & Media, Mobile

2 new Paul bakeries in Bucharest, promoted by GolinHarris with a French touch

GolinHarris coordinate the launch of the newest Paul bakeries in Bucharest, situated in Romana Market and Promenada Mall, and ran a campaign that aimed to remind Bucharest inhabitants of Parisian […]

February 19, 2014April 7, 2014 Cristina Blanaru PR

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