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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

G2 Romania signs the ATL campaign for eMag

G2 Romania made an ATL campaign for eMag’s platform “Online will always be simpler”, launched in 2012, the ad agency informs. The collaboration between the 2 companies is starting with […]

March 25, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

The male fairy returns, in a new campaign from Three and Banca Transilvania

Banca Transilvania and Romanian agency Three cast BT’s male fairy in a new campaign, with the tagline “Do now what you were dreaming when you were a child! If not […]

March 25, 2013April 16, 2013 Cristina Blanaru Ads, Business, Creativity

Piraeus Bank and New Age Media, in campaign to promote “Rates with no interest” card

Piraeus Bank and New Age Media communicate the new credit cards “Rates with no interest”, inviting the viewers from Cinema City Cotroceni to fulfill some of their wishes with the new […]

March 25, 2013 Cristina Blanaru Creativity

Romanian singers star in a Pepsi commercial, part of Live for Now global campaign

Romanian singers Antonia and Corina associated their image with Pepsi in the new ad marking the launch of the promotional campaign “Now is your moment”, part of “Live for Now” […]

March 23, 2013 Cristina Blanaru Ads, Creativity

Saatchi&Saatchi Sydney releases CAPI man into civilisation

Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is […]

March 21, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

A new ad campaign for Hornbach, signed by Heimat, adapted for Romanian market

Hornbach, one of the main retailers in Romania for gardening and building materials, launched a new advertising campaign, signed by the German agency Heimat and focusing on the client. The […]

March 21, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

“Romanians for a world” campaign, supported by Intesa Sanpaolo Bank

Intesa Sanpaolo Bank, branch of Intesa Sanpaolo Group, supports “Romanians for a world’ campaign, that promotes important Romanian personalities and brings in general public’s attention important national values. Initiated by […]

March 21, 2013April 16, 2013 Cristina Blanaru Creativity, CSR

Lowe&Partners gathers points for Bancpost in a 360 degrees creative campaign

Lowe&Partners signs “Points Anywhere” campaign for Bancpost, a complex platform that include TV executions, print, outdoor, internal communication materials in Bancpost branches, SMS Marketing and a strong online component. For […]

March 20, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

Lowe Group made the launch campaign in Romania for German insurer Gothaer

Gothaer Group, one of the oldest insurers on German market, launched in Romania with an integrated campaign signed by Lowe&Partners, GolinHarris, BPN and Senior Hyperactive. The challenge was to creatively […]

March 19, 2013April 16, 2013 Cristina Blanaru Creativity

Case Study: Stray dogs starring in a Romanian campaign that went around the globe

The Project: Stray dogs cross the street Client: Romanian Traffic Police Agency: Next Advertising Campaign: “Chose life” communication platform Period: December 2012 – March 2013 Channels: TV, online, outdoor Context:  […]

March 15, 2013 Cristina Blanaru Ads, Case Studies, Creativity, CSR

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