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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Facos and Armada rediscover authentic Bucovina autentica

Starting October 2012, Armada manages communication for Facos, one of the most important processed meat products in Suceava area, with over 40 years of expertise in the field. The agency […]

April 15, 2013May 23, 2013 Cristina Blanaru Branding, Business, Creativity

Sofia Vicoveanca – the image of the new communication campaign launched by KRUK Romania

KRUK Romania, member of KRUK Group – leader on debts market in Poland and top company on Romanian specialized market – launched the campaign “Tradition and Folklore” in Romania, aiming […]

April 12, 2013May 23, 2013 Cristina Blanaru Business, Marketing, PR

Next launched a new campaign for BCR, on “Together we change the story” platform

Next Advertising launched a new campaign on BCR’s “Together we change the story” communication platform. The main character in the campaign is a modern Harap Alb (a Romanian Harry Handsome) […]

April 11, 2013May 23, 2013 Cristina Blanaru Ads, Creativity

Praktiker changed perception over its prices with a campaign signed by Leo Burnett & Target

Praktiker and Leo Burnett&Target launched on the market, in June 2012, “Praktiker. You can afford even with low income” campaign. The campaign aimed to change clients’ perception that Praktiker had […]

April 8, 2013April 16, 2013 Cristina Blanaru Business, Creativity

Most recent Stejar Strong image campaign, signed by Arsenoaiei & Matasel

Romanian strategy and creative agency Arsenoaiei & Matasel launched a new image campaign for Stejar Strong, bringing in discussion the reasons why men drink beer. The campaign is declined in […]

April 8, 2013April 8, 2013 Cristina Blanaru Creativity

Banca Transilvania plays a Facebook game

Banca Transilvania came up with a surprise in social media, in its newest campaign to promote MasterCard Forte card and StarBT Program. Romanian banking institution launched a quiz style game […]

April 4, 2013April 16, 2013 Cristina Blanaru Creativity, PR, Social Media

AXN and Sony Mobile – together in campaign to promote Hannibal series

Sony Mobile is the main sponsor in Central Europe for Hannibal, the most recent original drama series ordered by SPT Networks for its international TV portfolio, including AXN in Central […]

April 3, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

Centrade Saatchi & Saatchi made the image campaign for the new LaFesta 3 in 1 assortments

Centrade Saatchi & Saatchi made the launch campaign for the new instant drinks range of LaFesta 3 in 1, running under the slogan “Open your mind with LaFesta 3 in […]

April 3, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

Andra and Catalin Maruta, in a Romanian campaign for Lidl, orchestrated by GPD Idea

GPD Idea and Lidl started, on April 1st, a new campaign – “Come and cook!” – during which Romanians are invited to cook simple and delicious recipes that anyone can […]

April 1, 2013April 16, 2013 Cristina Blanaru Ads, Creativity

Hannibal gets in Romanians’ houses in a pizza box

AXN and Jerry’s Pizza launched a branded product, a Hannibal pizza, to promote the most recent original AXN series. The special pizza will be available for 7 weeks. The marketing […]

March 28, 2013April 16, 2013 Cristina Blanaru Creativity, Marketing

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