Centrade Saatchi & Saatchi made the launch campaign for the new instant drinks range of LaFesta 3 in 1, running under the slogan “Open your mind with LaFesta 3 in 1”. The new La Festa drinks were launched with a national campaign declined on TV, OOH and social media. The campaign will last until May 10th.
Targeting people that are willing to open their minds towards new, by exploring new possibilities, LaFesta campaign aims to get people close to each other within “Open Minds Network” and launch an invitation to fun and entertainment.
The app developed on LaFesta’s Facebook page offers users of the network also the option to create an avatar. The app also includes a mechanism that allows the users to earn points and win tickets to cinema for themselves and their friends.
LaFesta team that worked on the campaign included Catalin Iagaru – Marketing Director and Raluca Matei – Junior Brand Manager.
From Saatchi&Saatchi, the team includes Gabriela Nanu – Group Account Director, Olga Ionescu – Senior Account Manager, Mihai Cazacu – Senior Account Executive, Johan Ohlson – Executive Creative Director, Laura Iane – Creative Group Head, Ionica Dogaru – Art Director, Alexandru Manciu – Copywriter, Veronica Oancea – Digital Account Director, Sorin Sega – Junior Account Executive, Anamaria Duțu – Digital Copywriter, Cristi Hancu – Webdesigner, Adrian Darabaneanu – Junior Webdesigner and Mihaela Racescu – AV Production Manager.