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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Headvertising launched the 1st campaign for Pambac

After a recent pitch, in which Pambac selected the agencies Headvertising (creative) and Starcom MediaVest (media) to work with in the next period, the company started, in October, a national […]

October 11, 2012November 3, 2012 Cristina Blanaru Ads, Creativity

McCann Erickson Bucharest and Romanians are Smart – on shortlist at London International Awards 2012

McCann Erickson Bucharest and its campaign “Romanian are Smart” for ROM are present on the Integrated Campaigns shortlist at London International Awards 2012. McCann Erickson Bucharest and ROM campaign won numerous accolades, […]

October 10, 2012November 3, 2012 Cristina Blanaru Creativity, Festivals & Awards

McCann Erickson Romania signs a new campaign for Doncafe

McCann Erickson signs a campaign for Strauss Romania, that runs in Romania between October 1st – November 30th and targets Doncafe vending segment. The campaign offers coffee fans the opportunity […]

October 10, 2012November 3, 2012 Cristina Blanaru Ads, Creativity

Heat on Hockey because this is Our Game

Credits: Client: EA Sports Senior Director Advertising and Media: Dana Glazer Marineau Director Advertising and Media: Dustin Shekell Heat team Executive Creative Director: Steve Stone Creative Director: Warren Cockrel Associate […]

October 10, 2012 Cristina Blanaru Ads, Creativity

Scion and ATTIK show Scion Story” in a new “What Moves You” cross-media brand campaign

Global creative agency Attik made the latest brand campaign for the Scion line (Toyota Motor Sales US).  Elements from this new “What Moves You” campaign are already up in US […]

October 10, 2012 Cristina Blanaru Ads, Creativity

Brad Pitt to speak for Channel no.5

The Chanel 5 ad with Brad Pitt was revealed, after a previous period when 3 teasers were distributed. According to AdWeek, Brad Pitt is the 1st man to be the face […]

October 9, 2012November 3, 2012 Cristina Blanaru Ads, Creativity

Next signs the campaign for Biz Days 2012

Next Advertising developed the campaign to promote Biz Days, the biggest evet in business and communication in Romania that reached its 11th edition. The campaign aims to send, subtle and […]

October 9, 2012November 3, 2012 Cristina Blanaru Ads, Business, Creativity, Marketing, Media

How to make a new place look like home: different styles, the same small budget and IKEA

IKEA Romania launched, in August, the “IKEA appartment” experiment, in which were involved 4 bloggers and which showed how easy, fast and little money are needed to make a new […]

October 9, 2012November 3, 2012 Cristina Blanaru Business, Marketing, Social Media

Ivatherm chose Grey-G2 Romania for its 1st ATL campaign

The 1st Romanian company of dermato-cosmetics for women, Ivatherm, chose Grey-G2 Romania to make its first ATL campaign. The campaign started on October 5th 2012, with a TV ad with and […]

October 9, 2012November 3, 2012 Cristina Blanaru Ads, Business, Creativity

Discovery Channel and Vodafone, to award interesting stories about family businesses

Discovery Channel and Vodafone Romania are searching, between October 3rd – 23rd, the most interesting story of an authentic Romanian family business. In this purpose, the people that own a […]

October 8, 2012October 9, 2012 Cristina Blanaru Business, Creativity, Social Media

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