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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

New Ariston Thermo Romania campaign, signed by DDB Bucharest

DDB Bucharest made the newest advertising campaign for Ariston Thermo Romania, promoting the apartment heating systems Clas Premium. The new ad brings in spotlight, same as last autumn, a typical family […]

August 28, 2012August 29, 2012 Cristina Blanaru Creativity

Romanian Smite and Colorbitor made the 1st AR app campaign, running in a Romanian oil stations chain

Romanian Smite and Colorbitor made the 1st AR app campaign, for Smite’s client Aloe Vera HKK. The Augmented Reality app is part of an activation campaign running in Rompetrol oil […]

August 23, 2012September 12, 2012 Cristina Blanaru Creativity, Digital & Media, ITC

Romanian Hippos, creatively involved with Open 15 Venice

Hippos is in charge with the creative part for the international artistic event Open 15 | International Exhibition of  Sculptures and Installations, organized in Venice, in September 2012. The Romanian agency won […]

August 22, 2012September 12, 2012 Cristina Blanaru Branding, Creativity

Godmother handles 2nd edition for “Profi Awards You” campaign

Godmother handles 2nd edition for “Profi Awards You”, implementing the online, BTL and PR components for the CSR campaign. The agency won the account following winning a pitch organized in […]

August 22, 2012September 12, 2012 Cristina Blanaru Creativity, CSR

4 Romanian bloggers to move in a new house, in a campaign previewing the new IKEA catalogue

Cristina Mazilu, Cristina Bazavan, Andressa and Augustin Radu are the 4 Romanian bloggers involved in a campaign launch by IKEA as a preview to the new IKEA catalogue for Romania. The bloggers will move in […]

August 22, 2012September 12, 2012 Cristina Blanaru Marketing, PR, Social Media

With love for a car and “Driven by details” – Attik for Scion

Attik supports Scion US cross-media campaign with print ads, innovative rich-media and Flash banners, TV/web videos and the custom landing page here (part of the new HTML5 Scion.com website developed […]

August 21, 2012October 10, 2012 Cristina Blanaru Ads, Creativity

2 new Granini flavors, promoted in a new integrated communication campaign

Granini launched a new integrated communication campaign to announce 2 new flavors – apple and lemon & mint. The campaign will last 6 weeks, during August and September. The launch […]

August 20, 2012September 12, 2012 Cristina Blanaru Business, Creativity, Marketing, Media, PR

Palmolive launched new products and a promotional campaign for its buyers

Colgate-Palmolive launched a new range of Palmolive Natural shower gels, in a new presentation – with new packaging and different shape, original graphics and a new formula – and started, […]

August 17, 2012September 12, 2012 Cristina Blanaru Creativity

New stage in Trends of Tomorrow campaign, announced by Samsung Romania

Samsung Electronics Romania announced a new stage of “Trends of Tomorrow” educational campaign, during which college students will have the opportunity to work on their career project together with mentors […]

August 14, 2012September 13, 2012 Cristina Blanaru Business, CSR

Pi2 PR and G2 Romania, shortlisted at 2012 Digital Communication Awards

Romanian agencies Pi2 PR and G2 Romania were shortlisted at this year’s edition of Digital Communication Awards, as the shortlist published on competition’s website shows. Pi2 PR was shortlisted within […]

August 9, 2012June 4, 2016 Cristina Blanaru Creativity, Digital & Media, Festivals & Awards, Marketing, PR, Social Media

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