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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

GreenPixel launches a campaign against bad luck

Romanian interactive agency GreenPixel marks its 13 year since the launch on the market with a digital campaign “13. Cross your fingers!”, through which invites its social media friends to […]

August 9, 2012September 13, 2012 Cristina Blanaru Digital & Media, Social Media

Headbanging rockers promoting Duraziv paint, 1st Romanian viral with over 1M views on YouTube

The head-banging rockers’ video made by Romanian advertising agency to promote Duraziv paint is the 1st Romanian viral that reached over 1M views on YouTube. Also, the video was seen […]

August 9, 2012September 13, 2012 Cristina Blanaru Ads, Creativity, Digital & Media

Brici Entertainment promotes Bucharest La Tortilla

Brici Entertainment made the ATL/BTL campaign to promote Mexican fast-food restaurant chain La Tortilla from Bucharest. The campaign includes viral ads, a mini-documentary, indoor and outdoor posters, flyers, promotional prizes […]

August 7, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

adidas Originals | all Originals Represent | Full Version

Nicki Minaj, Big Sean, 2NE1, Derrick Rose – MVP NBA and Jeremy Scott are the starts in the new “adidas is all in” campaign. The campaign is centered on the […]

August 3, 2012August 5, 2012 Cristina Blanaru Ads, Creativity

PayU launched a campaign to encourage online payments with Visa cards

PayU launched a campaign, that will run in August, to promote online payments with Visa cards on its partner’s websites. The campaign, with the tag line “Unfreeze the prizes”, offers […]

August 2, 2012August 22, 2012 Cristina Blanaru Business, Creativity, e-Commerce

Western Union launches an anti-fraud campaign

Western Union launched “Beware of frauds” campaign, aiming to inform consumers about measures they can take so they won’t become victims of fraudsters when making money transfers. The campaign is […]

August 1, 2012August 5, 2012 Cristina Blanaru Creativity

Tetra Pak and some of BBDO Romania’s agencies developed a campaign promoting milk

Tetra Pak and BBDO Romania’s agencies – Graffiti PR, Kaleidoscope Proximity and Media Direction – developed the “Yes, Milk!” campaign, that brings a new approach about milk. Running under the […]

July 31, 2012August 22, 2012 Cristina Blanaru Business, Creativity, Digital & Media, PR, Social Media

Pate Bucegi communicates its new innovative packaging with a new campaign

Bucegi Pate cans have a new packaging, that includes a little space under the opener so they can be opened faster and easier. The new campaign, made by Graffiti BBDO, communicates […]

July 31, 2012August 22, 2012 Cristina Blanaru Ads, Business, Creativity

Draftfcb Bucharest created the 1st TV campaign for LEM’s

Draftfcb Bucharest created the 1st TV campaign for LEM’s, furniture producer with the largest network of furniture stores in Romania. The campaign that will run on TV and online between […]

July 27, 2012August 22, 2012 Cristina Blanaru Creativity

Romanian Ikea awarded the smallest living places

Ikea Romania awarded the smallest living places, with one of the smallest places awarded being a kitchen measuring only 1.32 square meters. The awarding step came after a campaign during […]

July 26, 2012August 22, 2012 Cristina Blanaru Marketing, PR

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