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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Moody Watch - credits: Campaigns & Grey

Moody Watches, from Campaigns & Grey

Campaigns & Grey launched “Moody Watches”, a campaign meant to fight depression and that was awarded an aDA award at Adobo Design Awards 2012. To address depression issues that 4.5million […]

May 24, 2012 Cristina Blanaru Ads

The new Lipton Ice Tea launch on Romanian market – a launch campaign with a mix of agencies

Lipton (PepsiCo brand) launched a new Ice Tea assortment on Romanian market, through an innovative integrated campaign that included Scent Marketing, that transformed the shelf experience in a multisensorial one. We […]

May 22, 2012July 6, 2012 Cristina Blanaru Creativity

JCDecaux is handling Eurovision 2012 campaign in Azerbaijan market and other 26 European cities

JC Decaux handles Eurovision 2012 outdoor campaign, running in Baky and 26 other European cities, following company’s entrance on Azeri market. JCDecaux, leader on international outdoor advertising market, installed its […]

May 22, 2012July 6, 2012 Cristina Blanaru OOH / DOOH

European Commission launched a creativity competition on the single market, targeting young people

European Commission launched a creativity competition on the single market, for young adults born in 1992 that are in an unique position to offer a fresh perspective on the European […]

May 21, 2012July 6, 2012 Cristina Blanaru Business, Comm & Politics

JayGrey relaunched Vitek Vodka

JayGrey and Vitek Vodka launched a  campaign to leverage brands’ heritage and high quality, focusing on  “Distilled by Peasants, Drunk by Royalty” idea. JayGrey conceptualised the campaign and declined the idea in […]

May 17, 2012July 6, 2012 Cristina Blanaru Ads, Creativity

Initiative communicates the newest Altex campaign through an innovative online format on Yahoo!

Initiative announces, through a creative media project on Yahoo!, the most recent Altex offer for Samsung TVs. The new format, implemented on Yahoo!’s home page, was made in a 3D […]

May 16, 2012July 6, 2012 Cristina Blanaru Digital & Media, Media

CohnandJansen JWT and Bunge launched a campaign to reinvent Romanians’ gastronomical habits

“Reinvent Romanian recipes” is the new campaign for Unisol, oil brand in Bunge Romania’s portfolio, that aims to rewrite Romanians gastronomical habits, transforming advertising in a mission that supports a […]

May 15, 2012October 15, 2020 Cristina Blanaru All News

Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”

Samsung Romania starts a new stage of its educational campaign “Trends of Tomorrow”, continuing this way to support young people in achieving their set career objectives. The campaign, started last […]

May 11, 2012October 15, 2020 Cristina Blanaru All News

Ford chose PeerPerks to create social media coversations around its new B-Max launch in Europe

Ford launched, on May 10th, a campaign targeting the most influential social media users in Europe, as part of its plans to launch its new B-Max model. This is the […]

May 11, 2012May 11, 2012 Cristina Blanaru Social Media

Cough syrup, from AdVenture

AdVenture is handling the campaign to promote Revigrip, cough syrup from Solacium Pharma – A&D Pharma, after it won the account following a pitch. To communicate the product, AdVenture focused on […]

May 9, 2012October 15, 2020 Cristina Blanaru All News

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