Tag: campaign
PayU campaign – Romanian ePayment rebranding – reached to over 6M people
“Be a PayU ambassadeur!”, launched to make public aware of Romanian ePayment rebranding as PayU, reached to over 6M people in just a week (January 22-29), through its indoor, outdoor, […]
Ideas from Social Media Summit Bucharest – the day after
Tuesday, at Howard Johnson hotel in Bucharest, Biz Magazine gathered together, for the 1st edition of Social Media Summit organized in Bucharest, people with extensive expertise related to blogging and […]
Mercury360 and Ciocco Latte focus on real friendship, in a new campaign for Dr. Oetker
Romanian integrated agency Mercury360 signs the communication campaign for the launch of 2 new hot chocolate assortments from Dr. Oetker: Ciocco Latte Rum and Ciocco Latte hazelnuts. The integrated communication […]
Romanian news agency Mediafax celebrates 20 years on Romanian market on February 23rd
Romanian news agency Mediafax celebrates, on February 23rd, 20 years of presence on Romanian news market with a gala that will take place at Radisson Hotel in Bucharest. During “Mediafax […]
Updated: Pepsi’s Kick in the Mix campaign recruits Lionel Messi for 2012 campaign
(adds info about the TV ad – partially filmed in Romania – launch and statement from Romanian PepsiCo representatives) Pepsi launched the new TV ad for 2012 football campaign “Kick […]
BrandTailors launches Igienol communication campaign
Romanian BrandTailors developed and implemented the brand activation program for Igienol – Interstar Chim’s first chlorine-free disinfectant brand – taking a new step forward in terms of Romanian communication campaigns developed […]
New biscuits from Kraft Foods Romania, promoted with an integrated marketing campaign
Kraft Foods Romania launched a new products in belVita Start biscuits range, available on the market either in 50 grams packs or in 300 grams boxes. The launch of the […]
A new Romanian campaign for McDonald’s, signed by TBWABucharest
TBWABucharest signs a new campaign for McDonald’s in Romania, offering urban tips in 4 commercials, in which The Geekster, Florence, BumBum and P – Jay are the 4 heroes that […]
The taste of beautiful mornings – a new campaign for Nescafe
McCann Erickson, Zenith Media and Graffiti PR are the agencies that sign “The taste of beautiful mornings”, a new campaign for Nescafe that supports the launch of Nescafe Brasero range, with […]
Study: 60% of Romanian online buyers don’t buy from stores that aren’t trustworthy
60% of Romanian online buyers don’t make acquisitions from online stores that aren’t trustworthy, the design and clients comments being the main sources that generate lack of trust. 6 out […]