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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Visa returns taxes, a new campaign by Saatchi&Saatchi

Visa and Saatchi&Saatchi launched a new campaign, returning taxes, via a draw, to people that pay them with Visa cards. Campaign targets people that prefer to pay with the card […]

February 7, 2012May 6, 2012 Cristina Blanaru Creativity

Draftfcb shares the love with Nivea, in a national campaign celebrating love

Nivea celebrates the love month through a national integrated campaign and by launching a limited edition of Nivea Creme. The local communication campaign – “Share the love with Nivea” – […]

February 2, 2012May 6, 2012 Cristina Blanaru Creativity

ePayment rebranded as PayU Romania

ePayment, Romanian online payment solutions provider, is, starting January 23rd, PayU Romania, the last stage of company’s rebranding process that started 6 months ago. PayU is a new name, but […]

January 23, 2012May 6, 2012 Cristina Blanaru Branding, Business, Digital & Media, e-Commerce

Initiative supports pro bono the international media fundraising campaign for Free the Children

Initiative supports pro bono the international media fundraising campaign for Free the Children, as Romanian Initiative  obtained, with the help of its partners, media exposure for “We Day”, an action […]

January 18, 2012May 6, 2012 Cristina Blanaru Creativity

Oxygen PR and Silva launched “Silva Dark animated moments” brand PR campaign

Oxygen PR and Silva Dark team launched the brand PR campaign “Silva Dark animated moments”, that targets Silva Dark consumers through a powerful message: time must be cherished and spend […]

January 12, 2012May 6, 2012 Cristina Blanaru PR

McCann Bucharest and ROM – in The Big Won

McCann Bucharest and their  ROM campaign registered a new success, once with their presence in The Big Won creative rankings. According to the ranking published in detail by AdWeek, Rom […]

January 11, 2012May 6, 2012 Cristina Blanaru Creativity

Violet Advertising made the launch campaign for Cinema City Targu Mures

Violet Advertising made, in December 2011, the launch campaign for Cinema City in Targu Mures, after previous campaign made for the inauguration of other 4 cinemas in Romanian towns. The communication […]

January 7, 2012 Cristina Blanaru Creativity

McCann Romania and Rom won the bet: Romania changed its internet image in just one month

Romania is the 1st country in the world that changed its image on the internet, as a result of “Romanians are smart” campaign launched by McCann Erickson Romania and Rom […]

December 20, 2011May 13, 2012 Cristina Blanaru Creativity, Digital & Media

Saatchi & Saatchi X unloaded Santa’s bag at Metro

Saatchi&Saatchi X unloaded Santa’s bag at Metro Cash & Carry, for a promo campaign that aims to raise awareness for Metro’s holiday offers. Santa’s bag unloaded at Metro campaign runs […]

December 20, 2011May 13, 2012 Cristina Blanaru Creativity

Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate

Lowe & Partners and GolinHarris sign the launch campaign for Knorr-Legume in Bucate (transl.: Knorr – Vegetables in the food), an integrated communication campaign that centers on the online platform Testulcondimentelor.ro, developed […]

December 15, 2011May 13, 2012 Cristina Blanaru Creativity, Marketing

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