Tag: campaign
McCann Romania and Kandia’s ROM launched a RomBot
McCann Romania and Kandia’s Rom candy bar launched together a crowd-sourced chatbot which gathered millions of lines of input from Romanians in its aim to be an unofficial ambassador for […]
TBWA\RAAD and Amnesty International launched The Skins of Peace
TBWA\RAAD signs the latest campaign for Amnesty International, The Skins Of Peace. The campaign aims to address the issue of Arabs and Muslims being mistreated in European and US airports because of […]
FCB West says “Shine On, Klutzes” for Clorox
Everyone has a bit of Klutz inside and that isn’t good for those people whose key fears for using bleach is splashing it on their clothes or surrounding surfaces. “Shine […]
#suntemcuvoi: Petrom campaigns for Romanian gymnastics team ahead of European Artistic Gymnastics Championships
The most important sport event of the year in Romania takes place between April 19 and 23 in Cluj-Napoca, where The Petrom European Men’s and Women’s Artistic Gymnastics Championships will […]
Sid Lee’s new voice analyzing messenger bot to help people finding their mystery factor
In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-‐ analyzing bot for client Skyn. The new system, which tests users’ voices for their mystery […]
J.Walter Thompson Amsterdam creates School for Justice, to take underage girls out of India’s brothels and into the courts of law
Agency J. Walter Thompson Amsterdam has gone far beyond the traditional ad campaign for India’s burgeoning ‘Free a Girl Movement’ with its work to create a School for Justice where […]
BBDO Toronto and Harlequin send fictional heartthrobs on real-world dates
BBDO Toronto and Harlequin send fictional heartthrobs on real-world dates, as part of a humorous new hidden-camera campaign encouraging women to “Make a Date with Harlequin”. The first of two videos features […]
Page Jaunes and Sid Lee turned DIY into DDIY for a new viral campaign
After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals. This […]
Tennis star Simona Halep becomes ambassador for Mercedes-Benz Romania
Mercedes-Benz Romania announced recently closing a long-term partnership with Romanian tennis star Simona Halep. This agreement is yet another move that underlines the assumed involvement of Mercedes-Benz in promoting performance […]
The Irish Defence Forces, 1st military in the world to recruit with a first-person interactive video
The Irish Defence Forces have become the first military in the world to create a first-person interactive video as part of a recruitment campaign, with a mystery FPS (First Person […]