Tag: campaign
Sid Lee’s new voice analyzing messenger bot to help people finding their mystery factor
In an inventive new campaign, Sid Lee has created the first ever Facebook messenger voice-‐ analyzing bot for client Skyn. The new system, which tests users’ voices for their mystery […]
J.Walter Thompson Amsterdam creates School for Justice, to take underage girls out of India’s brothels and into the courts of law
Agency J. Walter Thompson Amsterdam has gone far beyond the traditional ad campaign for India’s burgeoning ‘Free a Girl Movement’ with its work to create a School for Justice where […]
BBDO Toronto and Harlequin send fictional heartthrobs on real-world dates
BBDO Toronto and Harlequin send fictional heartthrobs on real-world dates, as part of a humorous new hidden-camera campaign encouraging women to “Make a Date with Harlequin”. The first of two videos features […]
Page Jaunes and Sid Lee turned DIY into DDIY for a new viral campaign
After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals. This […]
Tennis star Simona Halep becomes ambassador for Mercedes-Benz Romania
Mercedes-Benz Romania announced recently closing a long-term partnership with Romanian tennis star Simona Halep. This agreement is yet another move that underlines the assumed involvement of Mercedes-Benz in promoting performance […]
The Irish Defence Forces, 1st military in the world to recruit with a first-person interactive video
The Irish Defence Forces have become the first military in the world to create a first-person interactive video as part of a recruitment campaign, with a mystery FPS (First Person […]
Canadian show taps into current political climate to get people to enter their awards race
Over the past year, politics have found a way to dominate everything from the TV to people’s newsfeeds and collective psyches. And while it’s safe to say all had enough […]
John McTiernan and DDB Paris went “Ruthless” for Ubisoft
“Ruthless”, a film created by DDB Paris and directed by John McTiernan – father of “Die Hard”, “Predator” and “The Hunt for the Red October”, is the story of a comeback, […]
Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region
Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris […]
Amen Uruguay signs “We are all women” campaign for UN Women
Amen Uruguay signs “We are all women” campaign for UN Women, a campaign planned and created by agency’s division specialized in Citizen Communication. The aim of the campaign is to […]