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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Golin handles PR duties for HUF HAUS’ entry on Romanian market

Golin is the PR partner for HUF HAUS in Romania, supporting the entry of the company on the local market. The agency is in charge with developing an integrated communication platform, […]

May 28, 2016 Cristina Blanaru Business, Creativity

“Turn up the volume of nature” for WWF, a campaign made by ThinkDigital Romania for 18 European countries

ThinkDigital Romania and WWF give you the opportunity to participate at the biggest symphony made by nature sounds, as ICEEfest.com informs. The campaign’s purpose is to draw attention to the […]

May 28, 2016April 12, 2017 Cristina Blanaru Creativity, Digital & Media

M&C Saatchi Stockholm create a space adventure with Com Hem

M&C Saatchi Stockholm has created an unearthly new campaign for Com Hem, Sweden’s leading provider of TV and superfast broadband, after being appointed the lead agency for the brand earlier this […]

May 18, 2016April 12, 2017 Cristina Blanaru Ads, Creativity

 Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway

Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. […]

May 10, 2016May 22, 2016 Cristina Blanaru Creativity, Media, OOH / DOOH

B-Reel London casts Robert Lewandowski in the latest UK brand campaign for Nike

  In the run-up to a busy summer of European football, B-Reel London has created the latest integrated campaign as part of the Nike’s global football platform “Spark Brilliance”. Featuring […]

May 6, 2016 Cristina Blanaru Ads, Creativity

RSF launched “Great year for censorship” campaign

Right before World Press Freedom Day on May 3rd, Reporters Without Borders (RSF) launched “Great year for censorship”, an ironic campaign about 12 heads of state who will be throwing parties […]

May 4, 2016June 4, 2016 Cristina Blanaru Comm & Politics, Creativity

KFC Romania supports education, makes its Wi-Fi free for correct answers

To help the education system in Romania right before the Baccalaureate exam, KFC Romania and MRM//McCann Romania launched Wi-Fi Test campaign, donating 5700 MP of free internet for preparing young […]

April 29, 2016June 4, 2016 Cristina Blanaru Ads, Creativity, CSR, Education

Bitdefender and MSLGroup The Practice hit the Fortresses’ Road

To mark the launch of Fortresses’ Road app, Bitdefender and MSLGroup The Practice organized, in Romania, the Transylvanian Fortresses’ Tour, aiming to add value and bring back into the spotlight Romanian touristic landmarks […]

April 22, 2016June 4, 2016 Cristina Blanaru Digital & Media, PR

Airbnb launches new products to inspire people to “Live There”

  Airbnb, the world’s leading community-driven hospitality company, has unveiled the next chapter in its mission to change the way people travel, offering an alternative to mass produced tourism. Therefor, Airbnb […]

April 21, 2016June 4, 2016 Cristina Blanaru Ads, Creativity

Zulu Alpha Kilo created “Pets with Credit” for Interac Debit

To illustrate the downsides of credit, Zulu Alpha Kilo created “Pets with Credit”, a two-minute dogumentary that follows the life of Max – an 8-year old Australian Shepherd who struggled […]

April 11, 2016April 12, 2017 Cristina Blanaru Ads, Creativity

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