Tag: campaign
Delsey Paris and Fred & Farid New York to Unveil “Eternal Sunrise”: A Unique Social Media Performance
Delsey Paris, Europe’s leading premium luggage brand and the world’s third-largest premium luggage brand, introduces “Eternal Sunrise”, an unprecedented Instagram activation: a 24-hour story tracking sunrises around the world! Delsey […]
Calzedonia and LePub launch the new 2023 campaign: ‘Every step is a step forward’.
The renown brand has always been an ally of women and is now exploring a new angle on female empowerment. “They tell us advancing in life is all about moving […]
Shocking Call from the Energy Company: Do Less for the Climate!
At a time when the climate issue is at its peak worldwide, the Swedish energy company, Göteborg Energi, makes an unexpected move in collaboration with the communications agency, Welcom. The […]
Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles
Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Forgotten vegetables sing a rock opera in Droga5’s new Philips Airfryer campaign
Droga5 London, a part of Accenture Song, has created a humorous new commercial for Philips Airfryer, which sees leftover vegetables sing a rock opera to get a family to use […]
Alternative stock images – Morning and BETC Paris reinvent stock images corporate offices
Sad offices, fake smiles, lack of diversity … It was time to challenge visual representations of corporate offices on stock images websites. Morning and its ad agency BETC Paris unveil […]
Stolen ads and half-ass French in Åkestam Holsts latest campaign
In their new campaign, Swedish Convenience store Pressbyrån puts the cinnamon bun in a new light, to be precise, the glamorous glow and glitz of the early 2000´s perfume world. […]
Meta and BETC celebrate passion for rugby in a new TV spot for the World Cup
Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life with a multi-channel communication plan designed by BETC Paris. Present on Meta’s applications and […]
Canada: CAMH Foundation’s new campaign – a spotlight on addiction
CAMH Foundation’s new campaign shines a spotlight on addiction, and calls on Canadians to confront the drug crisis, and build a future where no one is left behind CAMH Foundation is […]