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Tag: concept

McCann Romania won eMag in October and signs company’s Christmas campaign

McCann Worldgroup Romania made its first integrated campaign for eMAG, client that got into its portfolio in October 2020. The campaign is the Christmas one, developed around “A job for […]

December 18, 2020December 18, 2020 Newsroom Ads, Advertising

Serviceplan Group Belgium launched the inaugural virtual ÜberCreative team

Serviceplan’s Belgian House of Communication are piloting an innovative new concept of a virtual ÜberCreative Department.  The department will be headed up virtually by Serviceplan Group’s Worldwide Executive Creative Director […]

October 15, 2020October 15, 2020 Newsroom Ads, Advertising, Business, Innovation

Green Group,Romania’s first industrial recycling park, rebranded 

Green Group, the first recycling park in Romania and one of the biggest in Europe, finalized in April its rebranding process, which consists in a new visual identity and a […]

May 1, 2020 Newsroom Branding, Business

pastel develops themed campaigns for the ”1 Minute” chain, Lagardere Travel Retail Romania group’s retail concept 

pastel agency communicates for the international Lagardere Travel Retail group. The collaboration started at the beginning of this year, when the agency won the communication pitch involving themed campaigns for […]

August 16, 2019 Cristina Blanaru Advertising

WineWay, new market concept launched by Foodwise for Halewood on Romanian market

Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]

November 8, 2016 Cristina Blanaru Advertising, Branding

Bucharest International Biennale for Contemporary Art will use billboards for the first time to exhibit artworks

The curator of the seventh edition of Bucharest International Biennale for Contemporary Art will use a novel approach to bring art closer to people in the public space. This is […]

February 17, 2016 Cristina Blanaru Marketing, PR

R/GA’s Anthony Baker to share his know-how at #ICEEfest, in Bucharest 

The organizers of ICEEFest (Interactive Central & Eastern Europe Festival) announced that Anthony Baker, Technological Director R/GA London, joins the line-up of speakers who will share their know-how during the […]

April 29, 2015July 13, 2015 Cristina Blanaru Digital & Media, Festivals, ICEEFest

Hello Menthol made the interior design and branding for Plastilina

After creatively arranging Acuarela in 2012, Romanian strategy and multidisciplinary design studio Hello Menthol conceived and implemented the project to reconvert a house in old Bucharest into a culture and relaxation […]

June 5, 2014February 16, 2015 Cristina Blanaru Innovation

A Tempo Advertising concept, in 2014 Night of Ads Eaters’ international selection

The ad made by DaKino Diud for Night of Ads Eaters 2013, starting from “Zombies” concept, developed by Tempo Advertising, was included by Jean-Marie Boursicot, the creator of the event, […]

November 15, 2013January 29, 2014 Cristina Blanaru Ads, Advertising

A new retail experience? Brandiend handled concept and design for AB Cool Food

Mega Image, leading Romanian urban retailer and part of the international Delhaize Group, launched a new concept store in Bucharest, a pioneering experiment in Romania, by offering an impressive specialized […]

October 3, 2013October 11, 2013 Cristina Blanaru Branding, Business

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