Tag: consumers
US research company: Consumers won’t abandon cash to pay with smartphones
As the number of smartphone users increased by almost 50% in US, a survey by Radius Global Market Research shows that most Americans are quite skeptical of smartphone generated payment […]
comScore puts Mobile Future in Focus
comScore released 2012 Mobile Future in Focus, annual report examining mobile and connected device landscape, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories […]
Personal care products, laptops and tablets, most wanted online buys
Personal care products, laptops, tablets and appliances are on the first places in consumers preferences when it comes of buying intentions from online stores in december, according to an online […]
Unilever Food Solutions Romania: Romanians go to restaurant to socialize and to be served
No need to cook, socializing and ordering food are the 3 main reasons mentioned by Romanians in Bucharest as reasons to order a meal in restaurants, according to the newest […]
Superbrands Romania finished the research phase for 2011-2012 program
Superbrands Romania finished the research phase for 2011-2012 program, with 740 brands disputing the supremacy as Superbrand in Romanian consumers preferences. As a conclusion of the research phase of Superbrands […]
GfK Romania: TV and Outdoor – preferred advertising spaces for Romanians
GfK Romania analyzes, in a research report made for IQads, the way the Romanian consumers are interacting with advertising, which are the most efficient communication channels and what kind of […]
Consumer habits: Romanians buy close to home
Around 50% of Romanians choose the shop where they spend most money on fast moving foods and non-foods by its vicinity to their home or work, as well as the […]
Romanians’ Trusted Brands 2011
Trusted Brands 2011, market study on European consumers realized by Reader’s Digest, reached to its 11th edition and identifies and awards the brands that managed to win Europeans, respectively Romanians, […]
Romanians, not so crazy about shopping, according to GfK
GfK Romania researched in Roper Reports the way Romanians that are not crazy about shopping are acting. The company found out that 25% of Romanian urban population doesn’t like to […]
Grow brand brains on social media
The geometry of newsworthiness in traditional media narrates impact, conflict, proximity, prominence, timeliness and novelty. But this is not an article about traditional media. To start building your brand on […]