Tag: digital
ZenithOptimedia: Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]
32,000 impressions in one day, generated from mobile on digital screens in Bucharest
Over 32,000 media impressions were generated in 24 hours after launching the app The Pole, the 1st solution for advertising from mobile to digital outdoor (DOH). With an average of […]
Romanian start up promises free advertising from mobile to digital screen on November 28th
On November 28th, in Bucharest, one can test for free the first mobile to outdoor (DOOH) advertising solution created by The Pole Society, wherever you are in the world. It […]
Gabriel Nedelea: Sunshine Digital – I wanted to prove to myself that I can do it again
Gabriel Nedelea is a known name on Romanian digital advertising market, as he is an active entrepreneur that already founded 2 agencies and also due to the work he did […]
Banca Transilvania launched Facebook Payments, a first in Romania
Banca Transilvania (BT) launched Facebook Payments, a service that allows the customers using BT24 Internet Banking to make transfers using Facebook. In the same time, BT launched other 2 facilities: […]
Vodafone’s Digital Library, available for 30,000 Romanian high-school students
30,000 Romanian pupils in 200 high-schools all over the country have free access to the books in Vodafone’s digital library and are able to consult them on mobile or tablet, […]
IAB: Seal of approval for the first companies complying with EU Online Behavioural Advertising
Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) Trust Seal, demonstrating to […]
A croissant and “controlled chaos” – ingredients in a work day for Vasile Alboiu (Creative Director SeniorHyper)
7:30 – I wake up and I drive my little girl to school. She’s in the 4th grade so we have some interesting (even hallucinating) conversations. Moreover, she helps me to […]
Ioana Mucenic, managing partner pastel, is the only Romanian speaker at Figaro Digital Marketing Conference, London
Ioana Mucenic, visionary managing partner & head of strategy at pastel agency, is the only Romanian speaker invited at the London event dedicated to the digital environment, Figaro Digital Marketing […]
Irina Mateescu opted for Brand Conversations as her next career level
After 3 years of marketing at Business Media Group, almost 4 as senior digital planner at Netalurgica and 10 months as Digital Manager at Next Advertising, she decided it’s the […]