Tag: digital
Game On Mid Sweden’s first gaming and digital creative hub ready to make its mark
Game On Mid Sweden officially launches following a major investment from the EU, Region Västernorrland, Näringslivsbolaget Sundsvall, and Kramfors Kommun. Game On is clearly focused on building the games and […]
Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology
According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]
Marketing technology agency Byte merges with Dept to accelerate global growth
Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency Dept. Together, both agencies will strengthen end-to-end digital […]
The backdrop to this years SuperBowl: fans, influencers & digitisation
The Super Bowl has fast become a cultural phenomenon with an average of 50-65 million viewers around the world*. Whether it be the half time performances, endless articles, or as […]
Ogilvy Social.Lab Amsterdam wins global pitch for the International Volleyball Federation
The International Volleyball Federation (FIVB) has selected WPP’s Ogilvy Social.Lab as its lead strategic and creative agency to run its global brand communications and global media strategy and planning leading […]
Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video
Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]
Romanian online platform Casta launches InstaBuy service
Real estate platform Casta (part of Neogen group controlled by the Romanian entrepreneur Calin Fusu) launched InstaBuy, innovative online service that offers apartments owners a fast, safe and confortable solution […]
Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, […]
OTP Bank launches the 100% digital banking product LeZero, with zero costs and cashback included
OTP Bank Romania continues the digital development strategy of its portfolio by launching a 100% digital channel for contracting OTP Bank products. The first product available through this channel is […]
WOO launches “#OurSecondChance” – the biggest worldwide Digital OOH campaign to date – by New Commercial Arts
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign […]