Tag: Exact
Study: Big retailers can change Romanian consumers online buying habits
Fresh food products would pass the barrier generated by the lack of trust in quality, freshness and hygiene guaranteed by an online store if those products would be offered by […]
Product of the Year – less than 5 days to enter the Romanian FMCG competition
The entries in “Product of the Year” competition 2013 edition are still possible for less than 5 days. During this period, FMCG producers can enter their products to try to […]
Study: Romanians expected more significant discounts on Black Friday
Exact Research & Consultancy released a study that shows a third of Romanians made acquisitions on Black Friday and 70% of them declared that the discounts weren’t matching their expectations, […]
Exact study: Romanian football, an overcrowded communication territory
International brands are associating with renown football brands, that have a positive perception in football fans minds, while Romanian brands can associate with either glorious past of Romanian football or […]
Study: Romanian corporate people – the way of thinking and the family/work balance
Maintaining a balance between the job and the family became a challenge for young people working in multinational corporations present in Romania, according to Yuppies! (Young Urban Professionals) study, made and […]
Malina Titirez is the new Client Service Director at Exact Cercetare&Consultanta
Malina Titirez is, starting March, the new Client Service Director at Exact Cercetare & Consultanta (Research & Consultance). She has 12 years of experience in marketing research and graduated Sociology […]
Research: Ursus – most remembered after Romania-France football game
Exact Research and Consultancy, BBDO Group’s marketing research agency, made a “Day After Reach” research regarding the most remembered brands for the public that watched, on Romanian Television, the football […]