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WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

Tag: GfK

GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands

GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]

January 29, 2014April 7, 2014 Cristina Blanaru Consumption Habits, Digital & Media, Marketing, Social Media

New technologies and new usage habits for Romanian consumers

GfK Romania made an online study to acknowledge how familiar are new technologies (such as cloud storage, Google glasses or electronic wallet) to Romanians and how used are they. According […]

September 3, 2013December 18, 2013 Cristina Blanaru Consumption Habits, Marketing, Studies

GfK: Increased importance for internet and technology in Romanians’ buying decisions

Internet penetration in Romania increased constantly during the last couple years, reaching 53% at national level an at 63% in urban areas among people aged over 15 years old, in […]

August 26, 2013September 11, 2013 Cristina Blanaru Digital & Media, e-Commerce

GfK study: When it comes of gadgets, Romanians prefer to buy the new ones

Romanians prefer to buy new IT and Telecom products, although their buying power decreased during the last years, and 82% of the ones that own a mobile phone – normal […]

July 17, 2013December 18, 2013 Cristina Blanaru Consumption Habits, Digital & Media, Marketing, Mobile, Studies

GfK follows the complete route of the modern buyer, online and offline

GfK Romania launches PurchaseJourney.dx, an innovative methodology that analyses for the first time consumers’ conduit in an integrated manner, both online and offline, during the entire process of making a […]

July 17, 2013 Cristina Blanaru Business, Digital & Media, Marketing

GfK study: Discount stores – most wanted for shopping by Romanian consumers

Modern commerce is in a continuous change, with Romanian retailers making their presence felt both with a big number of stores, but also with intense promotional activities in media. In […]

May 27, 2013June 12, 2013 Cristina Blanaru Marketing, Studies

GfK reads emotions generated by commercials with EMO Scan

GfK announced it integrated EMO Scan, a new instrument to measure emotions, in its ad testing system. Available in Romania starting March 2013, EMO Scan analyzes, in real time and […]

April 3, 2013April 16, 2013 Cristina Blanaru Marketing, Studies

GfK: Smartphones give a new boost to the telephony market

GfK presented its results for 2012 at Mobile World Congress Barcelona and showed that the worldwide demand for mobile phones increased significantly in 2012. Last year posted a first: on […]

March 2, 2013March 20, 2013 Cristina Blanaru Mobile, Studies

GfK Temax: Smartphones and tablets, still on Romanians buying list

Smartphones and tablets continue to be on Romanians buying lists, according to GfK Temax study, that shows an overall descendant trend on the Romanian long usage goods market, with Q2 2012 […]

August 17, 2012October 10, 2012 Cristina Blanaru Business, ITC, Mobile, Studies

A GfK study on Romanian social media investments, to be presented at Marketing 360

GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]

May 31, 2012July 6, 2012 Cristina Blanaru Marketing

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