Tag: launch
Fractal Communication, new full service ad agency, part of Geometry Global, launched on Romanian market
Fractal Communication, a new full service ad agency part of Geometry Global (WPP), was launched on the Romanian market. The defining element for the new agency is given by its […]
Optimedia becomes Blue 449
Optimedia, the media agency part of Publicis One, is changing its name to Blue 449. The change is part of a larger transformation process in all markets where the Group […]
Zenith launched a new global brand vision and identity
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the […]
Gorillaz and Telekom Electronic Beats launched a mixed reality app
Gorillaz launched, on April 11th April 2017, a groundbreaking mixed-reality app, which comes ahead of highly anticipated new album ‘Humanz’, to be released by Parlophone Records on 28th April. Pushing […]
Ole Smoky Moonshine, a new brand launched by Cristalex on Romanian market
Cristalex launched in Romania a new brand, Ole Smoky Moonshine, introducing, in the same time, a new category of spirit drinks on the local market. “Moonshine’” – initially an illegal traditional […]
Virgin Radio launched in Romania, replacing Radio21
International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio […]
Romanian Agerpres launched the first Romanian Facebook Messenger NewsBot
Romanian state news agency Agerpres launched, at UN, the first Facebook Messenger NewsBot in Romania and a video documentary. Agrepres NewsBot is conceived to help Facebook users to identify the […]
WineWay, new market concept launched by Foodwise for Halewood on Romanian market
Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]
Romanian bicycles and shirts producers launch a collection of shirts for bicyclists
Romanian bicycles producer Atelierele Pegas and the shirt producer Braiconf joined forces and call those using bicycles to „Dress at 4 spokes”. The two Romanian brands with tradition worked together […]
IPG Mediabrands launches Healix to service healthcare clients
IPG Mediabrands, the global media arm of Interpublic Group, announced the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, […]