Tag: Marketing
The Geeks made the Risk Test for Groupama Insurances
The Geeks made a new online campaign for Groupama Insurances, a campaign realized as an interactive video test that targets car owners that are looking for a flexible CASCO offer, […]
Seed Consultants will develop Plantavorel brand, winner of its contest
Seed Consultants will develop Plantavorel brand, the winner of its “the most promising Romanian brand” contest. The contest targeted the representatives of the business community and chosed a Romanian brad to […]
Inna, Pepsi’s image in Romania in 2011
Romanian singer Inna will be, in 2011, the endorser in Romania of the carbonated drink. Starting with the promotional campaign starting on July 7th, Inna will become Pepsi’s image in […]
Public Relations – a discrediting term for professionals in this field
According to European Communication Monitor study realized in 43 countries and with the help of over 2,200 professionals, almost half of the people questioned say that “public relations (PR)” term […]
A short round up
– Costin Cocioaba left Pro TV, where he coordinated the Internet Business Unit, writes Manafu.ro – Clement Nicolaescu, marketing director of the online sales house ArboInteractive, was promoted inside the […]
The Industry – a new Romanian magazine on media & advertising
Iulian Comanescu announced recently the launch, together with Intact Media Group, of “The Industry” magazine, a publication on media and advertising that started its distribution on Monday, with a pilot […]
At 20 years celebration, Transavia launches new packaging, signed by Brandient
At 20 years celebration, Transavia launched new packaging for its products, realized by Brandient. One of the newly launched designs is for Fragedo range, the most important brand in Transavia’s […]
“Cluj: The Movie”, a Vodafone product signed by DraftFcb
For the 10th edition of Transilvania International Film Festival (TIFF), the spectators could live an unusual experience, “Cluj: The Movie”, a Vodafone product conceived by Draftfcb Bucharest. The project consisted […]
Media Fact Book 2011: Romanian media market might start growing again in 2012
Romanian media market might start grow again in 2012, according to Initiative Romania’s Media Fact Book 2011, that shows that total value of local media market decreased in 2010 under […]
“Ask Us!”, says Knorr for Chefs, together with The Syndicate, Metromind and MakeSense PR
the Syndicate, Metromind and MakeSense PR developed the “Ask Us” campaign, in which Knorr for Cooks brand from Unilever Food Solutions (gastronomical solutions specialized division of Unilever) offers to chefs, […]