Tag: Marketing
Bucharest’s marketing plan to be handled by Algerians
Romanian Tourism and Regional Development, headed by Elena Udrea, signed a contract for Bucharest’s tourism marketing plan with a company headquartered in Ploiesti that has as shareholders 3 Algerians, as […]
BBDO Group won Volksbank account in Romania
BBDO Romania Group’s portfolio of clients is expanding with a banking client, Volksbank Romania, an account the group won following a pitch in which were involved 4 advertising agencies BBDO […]
Sometimes, pro bono is what matters
I won’t start a debate about what pro bono means on an agency’s life 🙂 In 10 years, I learned that, most of the times, pro bono means, in agency’s […]
newcast, involved in “For grown ups” ING campaign
newcast, a Zenith Media Romania division, contributed to credits refinance campaign for ING Bank, that ran under “For Grown Ups” slogan. The OOH unconventional and ambient solutions implemented by newcast […]
Nivea and its 100 years celebration campaign
Beiersdorf AG celebrates 100 years since launching Nivea, through the globl campaign “100 years. Care for skin. For life”. The campaign focuses on brands values such as trustworthiness, sincerity, safety, […]
Raluca Negoita – the new Group Marketing Director Lowe Group
Lowe Group Romania announced Raluca Negoita as its new Group Marketing Director. Her mission is to coordinate the marketing team, responsible of communicating the company to the public and to […]
White Image, included in OTA Trust Scorecard&Honor Roll 2011
White Image was recognized a a company that adopts the best practices against fraud over internet or email and was included in OTA Trust Scorecard&Honor Roll 2011 report. White Image […]
Credit Europe Bank relaunched crediteurope.ro
Credit Europe Bank relaunched its website following the online implementation of bank’s strategy for 2011.
The Syndicate launched a new campaign for Bramac
The Syndicate launched a new campaign for Bramac, with a more detailed story compared to last year, but keeping the same character: Scottish Bramac. the Syndicate chose an emotional approach […]
Syscom Digital launched a Facebook app that allows introducing code for promo campaigns
Syscom Digital, Romanian agency specialized in digital, mobile communication and marketing, launched the 1st Facebook app in Romania that allows introducing codes for promotional campaigns via Facebook. The Facebook app […]