Tag: OOH
Fresh bread smell, used to promote Lidl’s bakery in Bucharest’s subway
Between April 4th – May 4th, Initiative Romania, with help from experiential marketing company Motion Vision Communication (MV.com), invaded Bucharest’s Mihai Bravu subway station with fresh bread smell in order to promote Lidl’s bakery. […]
Phoenix Media launches SETI, the first measurement and planning tool in digital OOH
Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]
Inaugural FEPE International’s Lifetime Achievement Award goes to Jean-Claude Decaux
Jean-Claude Decaux, founder of the Global Out of Home company, the world’s largest, has won FEPE International’s inaugural Lifetime Award. FEPE International’s president Antonio Vincenti said: Since it’s FEPE’s […]
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
Outdoor congress scheduled for June, in Budapest
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. The […]
Creative recharge station in Bucharest, powered by burn
Burn placed, in Bucharest’s Old Center, a creative recharge station – a super-sized can of burn “Fuel your Gadget” – where people can recharge their phones and tablets.Fuel your Gadget is […]
Adicy ad panel, awarded Gold at Exhibition of Inventions Geneva 2014
Romanian Ovidiu Teofanescu and his Adicy ad panel were awarded Gold with jury’s congratulations at Exhibition of Inventions Geneva 2014, Romanian national press agency Agerpres writes. AdBicy is a mobile and […]
Centrade Saatchi & Saatchi made the image campaign for the new LaFesta 3 in 1 assortments
Centrade Saatchi & Saatchi made the launch campaign for the new instant drinks range of LaFesta 3 in 1, running under the slogan “Open your mind with LaFesta 3 in […]
Frank Mayr: Romania is a territory for growth, if things are done properly
Frank Mayr joined the team of Affichage Romania for few months, but his role, as Chief Technology & Innovation Officer, is paying of already. See how he adapted to the […]