Tag: research
GfK Romania joined IAB Romania
GfK Romania, company specialized in market research, is the newest member of IAB Romania. With its new status, GfK Romania will be able to benefit of all IAB Romania membership’s advantages. […]
360insights released Emotional Branding ranking – a top of Romanian consumers’ favourite brands
360insights made public Emotional Branding study, an analysis that ranks the favourite brands for Romanian consumers and that includes both international and local brands, such as Danone, Milka, Jacobs, Coca-Cola, Timisoreana, […]
Clothes and electronics – “most wanted” by Romanians who shop online
Clothes and electronics are the items most popular among Romanians that are shopping online, according a Daedalus Millward Brown study that also shows that the budget most buyers used for online […]
Study: Romanians make lobby reactively, after making a decision or to correct one they already made
GfK Romania and PR Romania published the results of an analysis that shows there is a shyness towards lobbying in Romania, with companies, NGOs and politicians being in favor of […]
GfK Romania will make Romanian Radio Audience Study
GfK Romania won the pitch organized to select the company that will handle the Romanian Radio Audience Study. Starting from January 2012 and for the next 4 years, GFK and […]
Study: Young Romanians, the biggest fans of internet; most of them are online on daily basis
A 360insights study recently made public shows that young Romanians are the biggest fans of the internet, while 79% of the total Romanian internet users are online every day. Over […]
Unilever Food Solutions Romania: Romanians go to restaurant to socialize and to be served
No need to cook, socializing and ordering food are the 3 main reasons mentioned by Romanians in Bucharest as reasons to order a meal in restaurants, according to the newest […]
Gemius won an auction to make online audience studies in Czech Republic
Gemius, leader company in online research for EMEA, won an auction to make the online audience studies in Czech Republic. The Czech association of online marketing and advertising industry, SPIR, […]
Romanians and advertising – love and hate?
GfK Romania made, for IqAds, Romanian specialized marcom online publication, a research to understand better the way Romanians are perceiving advertising. The initiative aimed to find relevant insights about how […]
Research: Ursus – most remembered after Romania-France football game
Exact Research and Consultancy, BBDO Group’s marketing research agency, made a “Day After Reach” research regarding the most remembered brands for the public that watched, on Romanian Television, the football […]