Tag: research
2 out of 3 Romanians consider that they need to improve their social relations in the context of the pandemic
In recent years, the concept of personal development has grown in popularity, with more and more people enrolling in such programs, willing to learn how to become the best version […]
3 appointments to insure growth for iSense Solutions in Romania
iSense Solutions announced appointing Otilia Man as Insights Manager and Laura Rosca as Qualitative Research Director, both to report to the Managing Partners of the company. Another appointment is Andreea […]
Research: Customer data analysis key to omnichannel marketing success and business growth
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals […]
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]
Impact research: Companies using Impact’s Partnership Cloud see 3 year ROI of 314%
Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314 percent […]
Golin and iSense researched how much CSR matters for Romanian consumers
A study made by Golin Romania and iSense Solution aimed to find out how important is, for Romanian consumers, that the brand they buy or the company they interact with […]
WARC Global Advertising Trends – A focus on search advertising
WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn – equal to 22.0% of all advertising spend worldwide. But […]
How To Win An Effie – Camelia Petrescu (Unlock Market Research)
After last year’s successful series “How To Win An Effie“, we decided it’s time to continue it this year as well, bringing you even more info on how to prepare […]
Bold by Lowe Group study: strong emotions, a good execution and rhythm increase the commercial’s performance among the audience
Mullen and iSense Solutions realized a new study under the umbrella Bold by Lowe Group, in which they analyzed the part it plays in the quality of the execution in […]
Research study from CoLab and Splash Worldwide reveals rich rewards of dynamic content optimisation done right
At the start of 2019, creative technology company Splash Worldwide and project partner CoLab Media Consulting launched an in-depth study with senior brand marketers on the subject of Dynamic Content […]